This course is run in partnership with Stratford-upon-Avon Literary Festival 2015. The festival’s programme offers a range of events of all different styles encompassing talks, panel debates, workshops, in-conversations and readings for both adults and children, from 27 April until 2 May.
Good copywriting has as much to do with psychology as it does with words. Whether you’re an author or an entrepreneur, this interactive course will teach you what makes audiences tick. You’ll learn the essentials of writing persuasive copy and enticing headlines, with a focus on how to sell yourself or your business.
Led by author, copywriter and tutor Andy Maslen, this evening course teaches simple techniques that will help you to promote your product, service or book. It includes some fun, practical exercises and plenty of time for discussion. You may want to create web copy, newsletters, ad copy or press releases – whatever your brief, this course will help you to attract readers and turn them into paying customers.
This course is for you if…
- You’re an author who wants to sell more copies of your book
- You run a business (of any size) and want to learn how to increase your sales and profits
- You’re setting up your own business and want to attract customers
- You’re creating a new website for your business or portfolio and want to learn how to write convincing web copy
Course description
This fast-paced, interactive course introduces the key elements of persuasive copywriting. Attendees will get involved in practical exercises covering the skills necessary to write high-quality copy for commercial use. Topics covered on the evening include:
- Why writing skills matter
- How to write persuasively
- How to use tips from psychology to improve your copywriting and influence customers
- How good copywriting can improve sales and profits
- How to write high-quality marketing copy for different audiences
- Different copywriting formats – from web copy to newsletters and print ads
- The two questions your reader is asking you (but not saying)
- The fast-food trick that takes the hard work out of writing copy
- Headlines in a hurry: how to write 21 irresistible ‘grabbers’ without really trying
- Q&A and discussion with Andy Maslen
Tutor biography
Andy Maslen is one of the UK’s leading independent copywriters. His agency, Sunfish, has written for organisations including The Economist, The Prudential, The Times Literary Supplement, World Vision and the British Standards Institution. Andy is CEO of the Andy Maslen Copywriting Academy, an online learning resource about copywriting. He is the author of five books, including Persuasive Copywriting, published by Kogan Page.
Details
This course has now passed – but we update our programme all the time. For information on our full range of masterclasses, sign up to our newsletter, follow us on Twitter, or keep an eye on our calendar.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
