Perplexity has rolled out Perplexity Max, its most advanced subscription tier yet. It is targeted at users who want the fastest access to new tools and the most powerful AI features the platform offers.
However, the new Max tier is expensive compared to the existing Pro tier, and is designed for power users such as professionals, researchers, and content creators who rely on Perplexity not just for answers, but for advanced productivity and research tasks.
Introducing Perplexity Max. Our most valuable subscription tier yet.
— Perplexity (@perplexity_ai) July 2, 2025
Built for those who demand more, Max gets you unlimited Labs queries,
access to a broader suite of frontier models, and early access to products like Comet. pic.twitter.com/suLzQNS6Q8
Unlimited Labs Access
The biggest highlight of this new tier is that it allows unlimited usage of Labs, which is the sandbox for building AI-driven tools like dashboards, spreadsheets, web apps, and more. Erialer, it was available under usage limits for Pro users, but it has now become a core offering for Max subscribers looking to build and iterate on ideas without constraints.
Early Access to New Products
Max subscribers will also get first access to Perplexity’s newest products, including Comet, the company’s upcoming AI-powered browser. According to Perplexity, Comet is built from the ground up to serve as a “thought partner” for browsing the web, and Max users will be the first to try it.
The company also plans to roll out additional exclusive features and data partnerships, which are reserved only for Max tier subscribers, as part of its ongoing product development cycle.
Furthermore, the new Max tier also gives access to AI models like OpenAI’s o3-pro and Anthropic’s Claude Opus 4, with more “frontier” models to be added in the future. Users on the Max plan will also benefit from priority customer support, making it a more suitable option for mission-critical or time-sensitive tasks.
Who’s It For?
The company says Perplexity Max is best suited for:
- Professionals handling deep analysis work
- Content creators and writers need extensive research
- Business strategists doing competitive research
- Academic researchers working on complex, multi-layered studies
For most users, Perplexity Pro ($20/month) continues to offer generous access to Labs and AI features. Meanwhile, Enterprise Pro remains the choice for teams that need administrative controls and internal data integrations. An Enterprise version of Max, with unlimited Labs queries, is in the works.
Available Now
Perplexity Max is now available on the web and iOS, and existing users can upgrade their subscription via their account settings.
That’s all from Perplexity for now. But it’s not all rosy for the AI giant. Recently, BBC, one of the biggest publications in the world, has threatened legal action against Perplexity. The company has been accused of using its content without permission to train artificial intelligence models.
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