NEW YORK — Kalshi, the startup that lets users wager on almost anything, has struck a partnership with artificial intelligence (AI) company OpenAI to show World Cup prediction market data in ChatGPT search results.
The tie-up, which has not been announced publicly, uses Kalshi data to display the odds of victory in various matches in user queries in ChatGPT, search results show.
A ChatGPT search for “France and Spain,” for example, displays a graphic showing that the prediction market has assigned the French a 60% chance of winning Tuesday, attributed to Kalshi data. A search about the countries playing in the other semifinal cites Kalshi data suggesting that England has a 55% chance of beating Argentina.
The deal with a prediction market is a first for OpenAI. For Kalshi, it is part of an ongoing campaign to integrate its wagering data far and wide to increase awareness and — ultimately — to bring more users to its site. Last year, Kalshi cemented a partnership to integrate its data across Cable News Network (CNN) and Consumer News and Business Channel (CNBC), including a real-time ticker powered by Kalshi data to run during news segments. In January, Polymarket, Kalshi’s largest rival, struck a similar deal to integrate its data across Dow Jones products, including The Wall Street Journal.
Regulators are facing increasing pressure to crack down on abuses in fast-growing and highly lucrative prediction markets. Correct bets on the timing of the US military’s actions in Iran and Venezuela and company-related news have created growing concerns about leaks of sensitive information and potential insider trading. This year, a top federal financial agency opened an extensive investigation into Polymarket, raising inquiries about whether the site is operating within the law.
OpenAI and Kalshi declined to comment.
In a recent update to its corporate help webpage, OpenAI said that users “cannot place bets through ChatGPT,” and that the partnership appears to be limited to using Kalshi data only “for queries related to the 2026 World Cup.” The company also states that the data is “for informational purposes only.”
As prediction markets grow in popularity, more Silicon Valley companies are strategizing about how to get in on the action. Last year, Google struck deals with Polymarket and Kalshi to put prediction market results into Google Search results and on its Google Finance page.
And Mark Zuckerberg, CEO of Meta, has directed lieutenants to build a stand-alone prediction markets application that would be directly integrated into Facebook and Messenger.
(The New York Times has sued OpenAI and Microsoft, claiming copyright infringement of news content related to AI systems. The two companies have denied those claims.)
This article originally appeared in The New York Times.
