British tech entrepreneur and OnlyFans founder Tim Stokely has unveiled details of his new “creator first” rival platform called Subs.com.
It is described as a “new global subscription platform built for all creators, from podcasters and athletes to musicians, influencers, adult creators and more.”
Subs.com will focus on a broader range of content than the adult material that dominates OnlyFans and for which it is best known.
The mobile-first platform combines video hosting, paid subscriptions and 1:1 interaction.
He said: “There’s a clear demand for a subscription platform that gives creators everything they need in one place. Creators have been telling me what they want, and that’s exactly what we’ve built with Subs. It isn’t just for one type of creator, it’s for all creators.
“If Kylie Jenner converted just 0.5% of her Instagram following onto Subs, with a $10 per month subscription, she’d generate around $20 million per month in income from subscriptions alone.”
It includes a YouTube style “Shows” feature allowing creators to “host long-form videos, podcasts, and series with built-in discoverability” as well as one to one audio and video calls between creators and subscribers.
Content on Subs is moderated using including AI-powered tools and what it describes as “rigorous age and identity verification.”
Stokely added: “We’re not just building on what’s been done before. We’re creating something wider reaching, with unique and exciting features that allow creators to monetise more effectively," said Tim Stokely.
The Essex born businessman known for his lavish lifestyle and once dubbed “the king of homemade porn” founded OnlyFans in 2016 with his older brother, Thomas Stokely, and with the help of a £10,000 loan from his investment banker father, Guy.
The internet content subscription service had built up 130 million users by the time he stepped down as CEO in 2021. He had sold his 75 percent stake in parent company Fenix International to Leonid Radvinsky in 2018 and is reportedly worth around £100 million.
He lives in a six bedroom mansion in Bishop’s Stortford that reportedly boasts a games room, fluorescent modern art sculptures and a purple pool table.
