Cardiff-based online career learning venture, Careercake, has been acquired by Irish firm SocialTalent.
The acquisition by the e-learning platform provides a full exit for founder of Careercake, Aimee Bateman, and investors including the Development Bank of Wales and angel investor Ashley Cooper.
The value of the deal has not been disclosed.
Acquisitive, SocialTalent, founded in 2010 by Johnny Campbell and Vincent O’Donoghue, supports 200 plus clients, including Cisco, Disney, Just Eat, Booking.com, Nokia, and Zalando. It employs more than 50.
Its chief revenue officer, Mr O’Donoghue, said: “The combined impact of the Great Resignation, low employee engagement, and a shortage of recruitment professionals has left lots of companies under pressure as they try to hire. The demand for corporate learning started to accelerate during the pandemic and continues to grow.
“Acquiring Careercake’s award-winning video content made complete sense as we scale and accelerate the launch of new solutions. Careercake content is central to our latest solutions for onboarding and internal Mobility, which are launching very soon.”
Ms Bateman, who set her business making content with a £10 camera she bought on ebay, said: “I started Careercake in 2010 to give people the confidence and resources to tackle the challenges we all face in the first decade of our careers. I’m excited that our content will continue to teach and inspire learners through the SocialTalent platform.”
Over the 12 years more than 10 million leaners, from over 40 countries, have engaged with Careercake online career courses.
