"Technology investors and entrepreneurs, long obsessed with connecting to teenagers and 20-somethings, are starting a host of new social networking sites aimed at baby boomers and graying computer users," says The New York Times.
The sites have names like Eons, Rezoom, Multiply, Maya's Mom, Boomj, and Boomertown. They look like Facebook -- with wrinkles.
In one way, it's just the same old demographics playing out: "there are 78 million boomers -- roughly three times the number of teenagers -- and most of them are Internet users who learned computer skills in the workplace."
The now-aging baby boomers may also have lots more time, more disposable income, and are less impatient with their Web sites: they tend to stick around. What's not to love?