- Cracker Barrel, the Southern-themed restaurant chain, announced a brand refresh, including a new minimalist logo and restaurant remodels, citing years of declining revenues and stock prices.
- The changes sparked significant backlash from some conservative figures and MAGA supporters, who labelled the refresh as 'woke' and called for a boycott, drawing comparisons to the Bud Light controversy.
- National Review staff writer Caroline Downey criticised this 'over-the-top outrage,' arguing that the term 'woke' is being overused and losing its meaning, despite acknowledging Cracker Barrel's potentially poor marketing execution.
- Following the announcement, Cracker Barrel's share prices initially plunged by 15 per cent, though they recovered slightly to be down about 7 per cent by the end of the day.
- The article highlights a broader trend of conservatives using the term 'woke' to deride anything that seemingly does not align with their viewpoint, citing other examples beyond Cracker Barrel.
IN FULL
Right-wing pundit urges MAGA to stop calling everything ‘woke’ amid Cracker Barrel backlash
