Norwegian Cruise Line Holdings (NYSE:NCLH) reported third-quarter financial results before the market open on Tuesday. The transcript from the company’s earnings call has been provided below.
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Operator
Good Morning. Welcome to Norwegian Cruise Line holdings third quarter 2025 earnings conference call. My name is Sherry and I will be your operator at this time. All participants are in the listen only mode. Later, we will conduct a question and answer session and instructions for the session will follow at that time. If anyone should require assistance during the conference, please press star then zero on your touchtone phone. As a reminder, all participants, this conference is being recorded. I would now like to turn the conference over to your host, Sarah Emin. Ms. Emin, please proceed.
Sarah Inmon (Head of Investor Relations)
Thank you Sherry and good morning everyone. Thanks for joining us for our third quarter 2025 earnings call. I’m joined today by Harry Sommer, President and CEO of Norwegian Cruise Line holdings and Mark Kempa, Executive Vice President and Chief Financial Officer. As a reminder, this conference call is being simultaneously webcast on the company’s investor relations website. We will be referring to a slide presentation during the call which can also be found on our website. Both the conference call and presentation will be available for replay for 30 days following today’s call. Before we begin, I would like to cover a few items. Our Press release with third quarter 2025 results was issued this morning and is also available on our IR website. This call includes forward looking statements that involve risks and uncertainties that could cause our actual results to differ. Material from such statements. These statements should be considered in conjunction with the cautionary statement contained in our earnings release. Our comments may also reference non Generally Accepted Accounting Principles (GAAP) financial measures. A reconciliation to the most directly comparable Generally Accepted Accounting Principles (GAAP) financial measure and other associated disclosures are contained in our earnings release and presentation. Unless otherwise noted, all references to 2025 net yield and adjusted net cruise costs, excluding fuel per capacity day are on a constant currency basis and comparisons are to the same period in 2024. With that, I’d like to turn the call over to our CEO Harry Summer.
Harry Sommer (Chief Executive Officer)
Harry well, thank you Sarah and good morning everyone. Welcome to our third quarter 2025 earnings call. I’ll begin my remarks today with a discussion of the third quarter results and recent booking pace and we’ll then get into some recent highlights on our three brands and strategy. I’ll then provide some brief Comments on how 2026 is shaping up before handing the call over to Mark who will provide a deeper dive into our financial performance and outlook. So, to dive right in, I am pleased to report another record quarter with results that met or exceeded guidance across all metrics. As a result, we are reiterating our full year adjusted EBITDA guidance and raising our guidance for adjusted eps. Our performance this quarter was driven by solid customer demand which drove load factors higher, reflecting the continued streng of our brands and the execution of our charting the course strategy. As previously stated, we remain committed to balancing return on investment with return on experience, delivering exceptional vacations, driving sustainable financial performance and strengthening our balance sheet. Now delving a bit more into the details of our third quarter results shown on slide 4, we achieved another quarter of strong performance and solid execution across the business. We met or exceeded guidance we provided in July and delivered the highest quarterly revenue in our company’s history. Load factor finished ahead of expectations at 106.4%, driven by stronger than anticipated demand from families, particularly at the NCO brand, resulting in net Yield growth of 1.5%. Costs were essentially flat year over year which resulted in adjusted ebitda of approximately $1 billion, a milestone achieved for the first time in company history. As a result, our trailing twelve month adjusted operational EBITDA margin reached 36.7%, an improvement of 220 basis points from last year and another meaningful step towards achieving our charting the course margin target. Finally, adjusted eps came in at $1.20, exceeded guidance by $0.06. Turning now to recent demand, bookings in the third quarter marked the strongest third quarter bookings in company with bookings up over 20% from last year with this trend continuing into October, all collectively driven by strong demand not only for our short Caribbean sailings this winter, but also for our luxury brands. These results not only underscored the strength of today’s demand, but also provide a solid foundation for growth in the quarters ahead. Of course, there are other highlights in this eventful quarter that I would like to share. First, on the financial side, which Mark will cover in more detail, we completed a multifaceted capital market transaction that, among other benefits, reduced our share outstanding on a fully diluted basis by more than 38 million or over 7%, materially improving our adjusted ETS. On the guest experience side, we introduced several enhancements including our new TRI branded loyalty and recognition program which I’ll discuss later, and the launch of an enhanced website for the NCL brand. The new site is already delivering results with faster performance, better guest experience and higher conversion rates resulting in increased bookings. We have also made it easier for guests to personalize their vacation with more targeted pre cruise offerings. For example, we are now promoting high value onboard products such as Vibe Beach Club passes, drinks and dining packages, streaming Wi-Fi, spa treatments and shore excursions through personalized emails and push notifications. Pre cruise sales are at a whole time high levels which drives higher onboard revenue and higher guest satisfaction and repeat rates. On the sustainability front, we recently announced a landmark agreement with Spain’s Repsol for supplying renewable marine fuels at the Port of Barcelona. This eight year agreement starts this upcoming European season and is a first of a kind partnership in the industry. Underscoring our sale and sustained commitment. This agreement is a great example of cross industry collaboration that could unlock meaningful progress and secure long term access to renewable marine fuel in Europe. Now I’d like to take a few minutes to discuss the high level strategies we’re executing across our three brands which are summarized on Slide 5. These strategies are designed to ensure we continue delivering exceptional experiences for our guests while advancing our charting the course targets and creating long term value for our shareholders. At Norwegian Cruise Line, our focus is enhancing the family appeal and experience. At Oceana Cruises we’re working to firmly position the brand within the luxury sector and at Region Seven Seas Cruises we’re focused on maintaining its well earned reputation as the pinnacle of ultra luxury cruising. Moving to slide six, I’ll dive into the strategic evolution underway at Norwegian Cruise Line. This is a transformation that has been underway for several months and is now accelerating with sharpened focus under the brand’s new leadership including a new Chief Commercial Officer and a new Chief Marketing Officer. With a robust search for a world class leader to head the NCL brand well underway as part of this evolution, the brand is executing a focused three part commercial strategy to drive yields and profitability higher over the next year and into the future. First, we’re focusing more on families as a core demographic. We’re building brand familiarity through our Shore Caribbean Sailings which give more guests, particularly families, a chance to experience our amazing product. That exposure helps build loyalty and creates a pipeline of repeat guests for the future. Over time this will increasingly support one of our key priorities boosting load factors. We are working diligently to attract more families to the brand to experience everything Norwegian has to offer both on board and at our destinations, particularly our upgraded private island Great Stirrup Cay and through enhanced onboard offering geared towards families. Second, we’re strengthening our brand positioning and marketing to reach the broader family market. NCL is developing a refreshed brand campaign designed to elevate awareness and strengthen emotional connection which we should launch in early 2026. Alongside that, we’re optimizing our marketing mix and spend to ensure we’re getting the best possible return on every marketing dollar, creating efficiencies throughout 2026. Lastly, we’re elevating the guest experience. We are pleased to reiterate that our previously announced enhancement to Great Serve K are all on track to open around the holidays including the new multi ship pier, welcome center, tram system, an expansive 28,000 square foot heated pool the size of an entire cruise ship with a swim up bar, Kids Splash Zones 5 Shore Club, New dining and beverage outlet and dozens of new Cabanas. The upcoming Summer 26 launch of the Great Tides Water park will mark another milestone moment for the brand. Spanning nearly six acres, the water park will feature 19 thrilling water slides, a dynamic river, a huge kid splash zone, a 10 and 15 foot tall cliff jump and an innovative jet carts attraction. It will be the perfect family friendly addition to our already exceptional island amenities which include Silver Cove, an exclusive retreat offering magnificent villas and a beach club. And that’s just the additions at Great Stirrup Cay. We’re also looking ahead to enhancements across other destinations in our portfolio. In addition, we are expanding our kids and family programming with improved activities and entertainment, ensuring engaging experiences for guests of all ages. At the core of this approach is our ambition to be the brand of choice in the contemporary space for both seasoned travelers and premium families while maximizing profitability. Future travel intents, current bookings, guest satisfaction scores and future onboard crude sales are all at or near record levels, clear signs that our strategy is working. We continue to actively balance between load factor and price with the goal of optimizing net yield margins and most importantly, profitability. Now turning to slide 7, this strategy is already leading to tangible results. Our increased Caribbean presence, additional short sailings which capitalize on demand for closer to home family vacations and continued investment in our private island destinations are already driving higher load factors. The fourth quarter marks the first period where we’re truly seeing the shift in strategy come to fruition. In Q4 of this year, we will have the highest mix of short sailings since 2019, reflecting our deliberate move to rebalance Norwegian’s deployment towards closer to home itineraries. This approach expands our reach appealing to a broader mix of guests, particularly premium families and new to cruise travelers, while allowing us to better leverage our private Island Investments. In Q4, short selling capacity is increasing over 80% versus prior year and our Caribbean deployment is moving to over 50% of our total capacity. As a result, we now expect load factors to improve over 100 basis points year over year to nearly 102%. Now I know many of you will probably ask why our fourth quarter yield guidance has changed from our prior implied guide to growth of 3.5% to 4% so let me get ahead of that question. As mentioned earlier, we are very focused on load factor and increasing brand visibility through our Caribbean product. It has been quite some time since we’ve had this level of short sailings in our deployment and demand has exceeded our expectations in the fourth quarter. Our Caribbean short sailings are performing quite well, particularly among our targeted family demographic, driving load factors higher than we had forecasted on our Caribbean ceilings. We are seeing more families, which means more children in each cabin. We expect core pricing for the first and seconds to be well up. The addition of childs as third and fourth in the cabin, however, will naturally dilute blended pricing. The end result remains strong yield growth and strong margin expansion. This is an intentional planned trade off to drive margins and profitability higher in both the short and long term. These early results from our increased short sailing creative deployment are encouraging and reinforce our confidence in the strategy now. Looking ahead, we expect this dynamic to accelerate in the first quarter of 2026 with load factor projected to be 200 to 300 basis points higher year over year driven by a meaningful 40% increase in short sailings. Additionally, this will coincide with the soft opening of Great Stirrup Cay’s new amenities around the holidays, while the more meaningful enhancements will be coming when Great Tides Water park opens later in summer 2026. When we return next winter, we’ll have the full benefit of the new amenities at Great Stirrup Cay and word of mouth from thousands and thousands of satisfied guests which will further strengthen performance. Moving on to Slide 8, we’re confident this positive momentum will continue throughout 2026 with load factors building on 2025 levels and returning to, if not exceeding 2024 levels, reaching at least 105%. This is sustained progress driven by this new deployment strategy. Now I’ve spoken a bit about the Norwegian brand and now I want to turn to our luxury portfolio, oceana Cruises and Region 7 Sea Cruises on slide 9. The opportunity we’re seeing in luxury cruising has never been stronger. Global luxury spending continues to expand with experiences ranking as the fastest growing segment in 2024. Both Oceana and Regent are perfectly positioned to capture this demand. Oceana delivers luxury by choice, offering guests elevated personalized experiences with exceptional culinary offerings, while Region is the pinnacle of the ultra luxury all inclusive luxury segment. To fully capitalize on this opportunity, we brought back Jason Montague earlier this year to lead both brands and drive the next phase of growth. Turning to slide 10, you can see the tangible progress already underway. The first thing Jason did was optimize the organization, ensuring we had the right leadership structure and the right people in the right roles. Support long term growth. Next. He’s been deeply engaged in our fleet management program, including our pipeline of six luxury ships, overseeing the design and launch of Ocean Allura and Region Seven Seas Prestige, both of which will set new standards for design experience and efficiency. He has also been very focused on elevating our existing fleet and Seven Seas Mariner is the latest example of that commitment. The ship entered dry dock just yesterday where we’re undertaking a full transformation. Refreshing suites, reimagining public spaces and introducing an enhanced pool grill featuring a new wood fired pizzeria concept for relaxed al fresco dining. Seven Seas Voyager will be undergoing a similar revitalization when she enters dry dock next year. Coupled with our three new vessels and the upcoming prestige delivery in 2026, we truly will have the world’s most luxurious fleet. Finally, Jason has been laser focused on enhancing brand positioning and marketing across both brands, ensuring that Oceana is fully recognized in the luxury space, while Regen maintains its place as the pinnacle of ultra luxury cruising. We know we had two extraordinary luxury products. Now it’s about telling these brand stories more powerfully and consistently in the market. I want to take a moment to recognize Jason and the entire luxury team. They’re doing an outstanding job executing on this strategy, elevating both Region and Oceania and positioning our luxury portfolio as a key growth driver for 2026 and beyond. Finally moving to our loyalty program in slide 11. I’m thrilled to share how we’re taking guest recognition to the next level. We recently launched our new Loyalty Status Honoring program, allowing members of Latitude Rewards, Oceana Club and the Seven Seas Society to have their tier status honored across all three of our award winning brands. Our guests will now be able to enjoy the loyalty perks they’ve earned no matter which of our brands they choose to sell. It’s a major step forward that makes it easier than ever to explore the world within our NCLH family. This change will also encourage our top guests to try our other brands. It’s really about deepening our connection with our most loyal guests, rewarding their commitment and giving them even more ways to vacation better and experience more. And while it’s early, the preliminary results of this program have well exceeded our expectations, proving again the power of our brands. And with that, I’d be happy to turn the call over to Mark.
Mark Kempa (Chief Financial Officer)
Thank you Harry and good morning everyone. Let me start with our third quarter results highlighted on Slide 12. We delivered another strong quarter, exceeding or Meeting guidance across all metrics, occupancy came in at 106.4%, nearly 100 basis points above guidance driven by strong family demand across all itineraries, net yields grew 1.5% in line with guidance fueled by strong pricing growth of over 3%. On the cost side, adjusted net cruise cost ex fuel was down a tenth of a point, coming in slightly better than expected as our cost control efforts continue to bear fruit. As a result of better than expected fuel consumption, adjusted EBITDA for the quarter was 1,000,019 above our guidance of 1,015, adjusted net income came in at 596 million. Adjusted EPS came in $0.06 ahead of guidance at $1.20. Overall, this was a solid quarter consistent with our expectations. Moving on to fourth quarter and full year guidance on Slide 13, we expect occupancy to be approximately 101.9% in the quarter, roughly 100 basis points above the prior year and our previous implied guidance. As Harry mentioned, we are very focused on load factor and brand visibility at the Norwegian brand and we are encouraged by the progress we have made this quarter as family demand surpassed our initial expectations, driving occupancy higher. I want to reiterate that we continue to balance load factor and price, recognizing the natural give and take between the two. As we attract more families, we are seeing more third and fourth guests in a cabin and naturally those guests come in at a lower price point which has a modest impact on overall pricing. As a result of this dynamic, in the fourth quarter we expect net yield to grow approximately 3 and a half to to 4%, reflecting our deliberate decision to welcome more families while taking a slight trade off on price which remains healthy at nearly 3% growth. As a result, full year net yield growth expectations have been adjusted slightly to 2.4 to 2.5% for the year. Turning to cost in the fourth quarter, adjusted net cruise cost ex fuel is expected to be essentially flat, up only 50 basis points year over year. This is slightly higher than our prior implied guidance for the quarter, primarily due to the timing of certain expenses. As a result, for the full year we now expect cost to increase 75 basis points well below inflation the second year in a row we have been able to achieve this strong cost control, all while achieving record guest satisfaction scores and repeat rates. We expect fourth quarter adjusted EBITDA to be approximately $555 million and adjusted EPS to be $0.27. As a result, we are reiterating our full year adjusted ebitda guidance at 2.72 billion and increasing our full year adjusted eps guidance to $2.10 which represents almost a 19% increase year over year. Moving on to slide 14, I want to take a moment to highlight the strong progress we’ve made on our cost savings program. Back at our Investor Day in May 2024, we set a bold goal to achieve more than $300 million in savings and we remain fully on track to deliver on that commitment. In 2024 we realized over $100 million in savings and we’re on pace for another $100 million plus in 2025 which has allowed us to limit net cruise cost growth to only about 3/4 of 1%. We’re carrying this culture of cost discipline into 2026 and we have full line of sight to achieving at least another 100 million in savings next year, keeping our unit cost growth well below the rate of inflation while continuing to deliver an exceptional guest experience. These cost savings have been a major driver of our continued margin expansion. As you can see On Slide 15, our adjusted operational EBITDA margin has increased by roughly 600 basis points since year end 2023 and we remain on track to reach approximately 37% by the end of this year. Looking ahead to 2026, we expect this positive momentum to continue, supported by our proven algorithm of low to mid single digit yield growth and sub inflationary cost growth. The strategic initiatives Harry outlined earlier are central to this plan. From bringing more families to the Norwegian brand and increasing load factor to refreshing our branded marketing and the launching of new amenities at Great Stirrup Cay this year, around the holidays and the new water park next year. At the same time, our luxury brands continue to benefit from strong demand trends and their truly best in class offerings. Oceania is building momentum as we position it squarely in the luxury space and Regent remains the clear leader in ultra luxury cruising, delivering an unmatched product and service experience. I’m confident that all of these efforts, driving both the top and bottom line, will enable us to further expand margins and achieve our approximately 39% target next year. Turning to slide 16, you can see our debt maturity profile which has been extended and strengthened following our recent capital markets activity. In September we successfully completed a series of strategic transactions that significantly enhanced our financial flexibility. We refinanced the majority of our 2027 exchangeable notes, extending our maturity profile and reduced our shares outstanding on a fully diluted basis by approximately 38 million shares, all while remaining essentially net leverage neutral. In addition, we refinanced approximately 2 billion of debt including the replacement of about $1.8 billion of secured debt to unsecured. As a result, we have now fully eliminated all secured notes from our capital structure. These actions underscore our continued focus on optimizing our balance sheet, improving collateral utilization and positioning the company for sustainable long term growth. Turning to net leverage on slide 17, I want to emphasize that reducing leverage remains our top financial priority. In the third quarter, net leverage increased slightly from the second quarter to 5.4 times from 5.3. This modest uptick reflects the delivery of Oceana Alura where we took on the associated debt but have not yet annualized the EBITDA contribution from the ship. We now expect to end the year at approximately 5.3 times and excluding the impact of non cash foreign exchange revaluation on our euro denominated debt related to Norwegian Aqua and Oceana Lura, our leverage would end the year at approximately 5.2x in a year when we’ve taken delivery of two new vessels. Keeping leverage flat is a notable accomplishment and positions us well to achieve our 2026 target of reaching the mid 4x range. Wrapping up our solid performance so far this year and the ongoing benefits from our cost initiatives reflect meaningful progress on our top financial priorities, deleveraging, expanding margins and fortifying the balance sheet. I’ll hand the call back over to Harry to close out the call.
Harry Sommer (Chief Executive Officer)
Well thank you Mark. Now looking at slide 18, I’d like to once again highlight the significant progress we’re making towards our key Charting the course Financial Targets by year end 2025 we expect adjusted operational EBITDA margin to expand by more than 600 basis points versus 2,023 adjusted EPS to grow nearly threefold, net leverage to decline by two full turns and adjusted ROIC to continue its upward trajectory. I’m incredibly proud of what we’ve accomplished so far in 2025. Looking ahead, 2026 is shaping up to be another outstanding year with capacity set to grow approximately 7%. As Norwegian Luna and Seven Seas Prestige join the fleet, we expect to see continued strength across all three brands. At Norwegian, we anticipate even more families. Selling with us, further lifting load factor. And driving margin expansion. Our strong capacity growth combined with low to mid single digit yield gains and sub inflationary cost growth is expected to drive meaningful margin expansion and continued deleveraging in 2026. I’m confident in our trajectory and excited about what the last months of 2025 and the year ahead will bring as we continue charting our course towards sustainable long term value creation. With that, I’ll hand the Call back to Sherry to begin the question and answer session.
Operator
Thank you. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you would like to remove your question from the queue. And for participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Our first question comes from Brant Montour with Barclays. Please proceed.
Barclays (Equity Analyst)
Good morning everybody and thanks for taking my question. So you know, heard loud and clear. You know, 26 high level targets are reiterated here. But guys, you know, with a little bit of pressure from MIX in the fourth quarter based on the shift to families as well as it looks like incremental confidence in the occupancy lift for next year, can you give us some sort of additional insights into how that mix shift would affect yields for next year? All else equal? Yeah.
Mark Kempa (Chief Financial Officer)
Hi, good morning, Brent, it’s Mark. So you know, first and foremost our job is to maximize yield margins and of course earnings growth. And I think that we’ve been telegraphing consistent with our strategy. We aim to grow yields next year in the low to mid single digits. But going back to in line with our strategy, we’ve been clear that we continue to expand the Norwegian brand into the family segment. As we do that, that obviously brings higher load factors which we have clearly seen both in the third and more importantly into the fourth quarter. We will see that significant, a significant benefit from that in the first quarter of about a 200 to 300 basis point improvement year over year. With that, families and children often bring slightly lower pricing in the overall mix. But importantly our core customer, that first and second customer, we are seeing meaningful growth in pricing. So we expect to continue to grow yields in that low to meet single digit algorithm. And again this is in line with our strategy and we’re executing as planned.
Barclays (Equity Analyst)
Thanks for that, Mark. That’s really helpful. Color. A second question I have would be on the bookings comment. Harry, you said bookings were up 20%. Maybe clarify if that was in the quarter or the month. I think it was the quarter, but either way, and I don’t think that was adjusted for capacity growth, but either way that’s still a really strong figure. Could you kind of square that with the, with the commentary and the release that you’re still within the optimal range? I would think that this would sort. Of push you up toward. Well at least would push you up within that range. But also the MIX is going more Caribbean. That’s more shorter in. So again, all else equal, I would think that you’re moving away from longer lead time bookings and it would be something that would be a counter force there. So maybe square those. Sorry, that’s a lot. But could you square those things and what you’re kind of seeing with that bookings, what’s driving that booking? Acceleration. Thanks.
Harry Sommer (Chief Executive Officer)
Sure, Brandt. So just to. There’s a lot there. I’ll try to cover as much of it as I can or at least as I can remember. So first off, bookings were up 20%. That was for the entire quarter, not for a specific month. And then I also mentioned that that increase went into October as well. So both for the quarter, the third. Quarter and for the month of October. And I’ll just provide further color that it applied to all three brands. Ncl, Ocean and region all saw that growth. So the growth was broad based. And of course, while ocean and region don’t play much in the Caribbean, the growth on the ocean and region had nothing to do with the Caribbean, but more about the progress that the brand is making from a consumer demand perspective. So on ncl, yes, there are some unique tailwinds, if you will, on bookings. You mentioned capacity. There’s also a shift to shorter cruises which would require us to have more bookings. But fundamentally we are just seeing a stronger consumer in this case Q3 than we saw in last Q3.
Barclays (Equity Analyst)
Okay, thanks for that, Harry. Thanks everyone. Thank you.
Operator
Our next question is from Lizzy Dove with Goldman Sachs. Please proceed.
Goldman Sachs (Equity Analyst)
Hi there. Thanks for taking the question. Appreciate what you’ve said about the kind of dilution from families. Totally get that. But at the same time there has been a lot of focus on the Caribbean and whether there is kind of more of a promotional environment there with so much kind of competition, everybody kind of moving their ships there. So curious what you’re seeing and whether that has kind of impacted you at all or you expect it to going forward.
Harry Sommer (Chief Executive Officer)
So, Lizzie, good morning and thanks for the question. We’re not really seeing anything unusual in the promotional landscape, at least within the competitive set that we play in. What we’re seeing this year is normal from both a price and promotion promotional perspective, you know, which is one of the reasons that it will allow us to have this 3.5 to 4% yield increase in Q4 that we’ve discussed. So no, nothing unusual.
Goldman Sachs (Equity Analyst)
Okay, got it. And then I guess thinking about longer term, you know, your Caribbean capacity is growing. What is the kind of strategy to.
Harry Sommer (Chief Executive Officer)
Kind of absorb that capacity in the Caribbean, I know you’ve got the GSC development, but I’m curious if you feel like there’s a need to kind of push marketing or how we should think about costs from those kind of private island investments. Just anything like that that we should consider as we move to 2026. So listen, I think it starts with consumer demand, right? And our goal is to create both a brand construct and specific marketing vehicles that will appeal to the demographics that we think would find the grid beat of interest. You know, we’ve talked about the, the shift in both our branding and our marketing communications in my prepared remarks, so I won’t repeat them again here. But between the new CMO and the new Chief Commercial Officer that we onboard over the last few months, we’re definitely making progress along those fronts. I think things like the build out of GSC is absolutely going to help. You know, I’ll mention that about a third of our guests next year on the NCL brand will visit gse. It’ll be our most, what’s the word I’m looking for? The destination. We go to the most of any destination in the world. So clearly our investments there are important. I think I mentioned that everything that we’re hoping to launch over the holiday period, which is just about a month away, is on track. I just personally visited the island about a week ago and it really looks spectacular. You know, I remind the analyst community that the footprint that we have on GSC is far greater than some of the competitive set and we plan to utilize it. I think the next phase, with the water park coming in the summer of next year, should be a second milestone and an additional game changer in terms of demand. But I think ultimately between the brand, the marketing vehicles and then the thousands, the tens of thousands of guests that will be visiting at least the initial set of amenities that come online in the holiday period, we expect to get pretty good word of mouth. I want to address the second question you asked about marketing. So we have increased marketing spend this year. I want to give the analysts comfort that this flat cost year over year was not at the expense of cutting marketing. If anything, we’ve increased marketing by well over the 75 basis points that our overall cost structure increased. And we were able to save money through efficiencies elsewhere to fund that. And we plan to continue spending on marketing. You know, marketing is an important part of driving consumer demand. We think we’re spending about the right amount now, you know, relative to our revenue generation and our goals for next year. And we will continue to spend at these levels into next year while having strong cost control throughout the P and L, which will enable us to continue the tremendous margin expansion. The 600 basis points, points we’ve seen over last year, an additional 200 basis points that we’re planning to do, margin expansion next year will all be possible even with this increased marketing spend.
Operator
Thank you. Our next question is from Steve Wojcinski. With Stifel, please proceed.
Stifel (Equity Analyst)
Yeah. Hey guys, Good morning. Okay, Mark, you’ll probably hate this question, but if we think about you basically just said you expect to grow yields in that low to mid single digit range. If I look at slide 14 and I get my handy dandy ruler out to gauge where costs are projected based on that bar chart, they look like they’re going to be higher, but not anything crazy. If we put all that together, it seems like there would be maybe a good bit of upside to your charting the course EPS targets. I would say, especially now, also including your recent capital market transaction. Not sure what you can say or, or not say about that, but any comments there would be super helpful.
Mark Kempa (Chief Financial Officer)
Hi. Good morning Steve. So first, I love all questions from you. Second, yes, when you get your ruler out on that chart, I want to reiterate to the broader constituency that our target as we’ve been maintaining is to deliver sub inflationary or better unit cost growth. And we’ve been very successful at doing that now for two years in a row. And we certainly maintain and have a clear line of sight that for 2026. Look, I think when it comes to the charting of the course targets, as you’ve heard today, we are reiterating our confidence in hitting those targets. We are executing on our strategy. Of course it’s early in the year, we do have a lot more Caribbean sailings, so bookings are naturally a little bit closer in. But everything we’re seeing today indicates that we’re well on our way. So we have confidence on our path, we have confidence in executing our strategy and that’s what we’re maintaining and we’ll continue to deliver on that path.
Stifel (Equity Analyst)
Okay, gotcha. Thanks for that, Mark. And then second question. If we think about the fourth quarter yield guide, you know, Harry and Mark, you kind of obviously called out the yield headwind from adding the, you know, the thirds and the fourths and the higher load factors. But did you guys embed any impact from things like obviously we’ve seen an uptick in weather in the fourth quarter or things like the government shutdown? Just trying to figure out maybe what that like for like yield would look like excluding the load factor lift.
Harry Sommer (Chief Executive Officer)
It’s hard to sort of break things down into their components. So I’ll start out by saying that we believe a 3.5 to 4% yield growth on a year over year basis is strong and we’re very happy with it. If you’re asking whether they were modest impacts by the government shutdown, hard not to believe that that’s a modest headwind to the business. I wouldn’t necessarily say the weather was a big deal. It was actually a relatively modest hurricane season as these go. We only had an impact to a handful of Bermuda cruises and one or two now to Jamaica, none of which had to be canceled, just rerouted. But maybe on the government shut down a little bit. But the macro environment continues to be strong. Economy continues to grow, unemployment rates continue to be low. The things that we measure, cruise intent, future cruise sales onboard the ship are all at or near record levels. So we’re pleased. And of course, the proof’s in the pudding. You know, I’ve gone out not just for Q3, but for the actual month of October, the month that just ended that bookings were up over 20% year over year across all three brands. We think that’s a pretty good setup, but we’ll continue to move forward.
Stifel (Equity Analyst)
Okay, thanks guys. Really appreciate it.
Operator
Our next question is from Robin Farley with ubs. Please proceed.
Harry Sommer (Chief Executive Officer)
We lose you, Robin. Check and see if your line is muted. Okay, I think we lost Robin. Sorry.
Operator
Our next question will now be from Matthew Boss with JP Morgan. Please proceed.
JPMorgan (Equity Analyst)
Great, thanks. So, Harry, maybe two part question. If you could elaborate on the progression of booking trends that you saw through the third quarter and into October. And then if you parse through the. Mix impact that you cited in the Caribbean, could you speak to underlying pricing trends across itineraries that you’re seeing across both family and luxury?
Harry Sommer (Chief Executive Officer)
Well, it’s. I don’t think there’s been a material change. You know, if you’re asking whether we saw an acceleration, July, August, September, October, they were. All four of them were good months. I wouldn’t necessarily say that one of them stood up or that things have decelerated in any way. Maybe a modest acceleration coming into October, but nothing that material. All four months were very good months for us. And on the pricing side, I’d make a similar comment. There’s nothing that stands out, if you will. I think across the board we’ve seen strength. I just want to echo Mark’s comments on pricing. You just have to think about NCL A little bit different. We’re seeing good pricing increase increases on the first and second in the cabin. You know, as we increase third and fourth. That naturally is a modest headwind to overall average price, but still a benefit to yield margin and profitability. So I just want to emphasize that point. But across the board, nothing that stands out one way or another. We’re seeing good strength everywhere.
Mark Kempa (Chief Financial Officer)
And then maybe Mark, as a follow up, could you help break down the drivers of load factors in 2026 that you’re expecting to exceed 2024, what you’re embedding for the Caribbean relative to opportunity you see year over year in Europe? Look. Thanks, Matt. I think it’s a couple things. Obviously, you know, when we look at 26, you know, we said, we’ve clearly stated today that we expect to be at least at 105% or better. That’s clearly, clearly being driven by the increased family dynamic, which we have been very clear that we continue to go after. So I think you’ll see some significant tailwinds in the first quarter where we called out at least a 200 to 300 basis point improvement. And then I think as we transition into the latter part of the year, when GSC launch comes online fully, you’re going to start to see that accelerate in the latter part of Q3 and Q4 of next year. That combined with I think some further opportunity in Q3, all should contribute to a healthy increase in load factor year over year. We’ve said we’ve committed, we want to get back to historical load factors and better. We’re doing that not only organically but by expanding our segment into the premium families. And we’re starting to see evidence of that.
Harry Sommer (Chief Executive Officer)
I just want to provide just a little bit more color because while the Caribbean is certainly the headline of the story for Q4 and Q1, when you go into the rest of the year, there are a few other modest tailwinds that will be helping us. On the NCL brand, we shifted from longer European itineraries to shorter European itineraries, primarily Seven Nights in the Med, which should allow for a slightly larger family market as well, which is consistent, of course, with the brand strategy. And we’re also focused on, if you will, minimizing the number of single cabins that we take across all three brands, not just Friendsale, but for Ocean and regent, I think 26 will certainly be a year where the entire cycle of the booking curve was booked under what we consider to be good booking conditions. And I think we’re just going to, we’re looking for modest benefits in every single aspect of the business. So again, while the Caribbean is, is certainly the headline for Q4 and Q1, and it’s not the only initiative we’re working on to improve occupancy load factor for next year. That’s great color. Best of luck. Thank you. Thank you.
Operator
Our next question is from Connor Cunningham with Melius Research. Please proceed.
Melius Research (Equity Analyst)
Hey everyone. Thank you. Maybe to just follow up on that. A little bit more. So I understand that the customer dynamic kind of lingers into the first half of 2026, but it seems like the mix headwind becomes a tailwind when Great Stirrupcake comes online like the water park comes online. So for one, is that even right? And then two, can you just talk about the ramp around Great Stirrup K as all the new investments start to come online in general. Thank you.
Mark Kempa (Chief Financial Officer)
Yeah, look, Connor, I think you’re absolutely right. When we look at the second half as we bring on GFC fully, we absolutely believe that’s going to be a tailwind. And as a reminder, we in our last call prepared remarks. In our last call, I think we had said that GSC was going to be at least around a 25 point tailwind to yield next year in part at a full point on 2027. Recall that although we’re passing about a third of our overall system wide customers through the island next year, by the time the water park gets on, about two thirds of that base will have already gone through the island. So we’re not getting the full benefit in 2026, but we will certainly start to see that ramp up in the latter half. You know, I think when you look, you know, when you think about Great Stirrup Cay and the announcements about the new amenities in the park, we have certainly seen and seen a heightened level of interest from the consumer. We’ve seen more website bookings, more intent to travel. I think that in part is why we’ve seen the 20% bookings increase as well. So it’s creating excitement. That said, you know, we view what’s happening in the latter part of December as the first soft opening. Certainly we’re opening great amenities with one of the largest pools. In fact, I think it’s about as large as a entire cruise ship, if I recall correctly. So, so we’re getting buzz, we’re getting momentum and I think as Harry said, as we start to see more word of mouth on that to the latter part of this year and into early next year, I think we’re going to continue to see Strength and momentum build out of that. Okay.
Melius Research (Equity Analyst)
And then maybe I can ask a question on the cost side of the mixed dynamic. So it seems like that as occupancy moves up, you get economies of scale. I mean that naturally makes sense to me. But like are you seeing the cost offset that you would expect? Because at the end of the day I think you really got your out your whole thought processes around the spread between unit costs and net yield. So just are you seeing the cost offset as yields are kind of partially. There’s a modest headwind from the mix dynamic. Thank you.
Mark Kempa (Chief Financial Officer)
Yeah, Connor, I think it’s across the board. We continue to see margin expansion. You know, we’ve expanded margin this year by more than 150 basis points or 200 points, 600 basis points in 2023. That’s in part to almost everything we’re doing. It’s not only the mix. The better, more efficient closer to home itineraries. But more importantly, it’s also the muscle and the scale that we continue to get that we’ve been demonstrating over the last two years. So I think when you put all that together, we continue to flex that muscle, we continue to improve and of course in part to some of that is the mix. But that’s starting to come into play now. When you look at the last 18 to 24 months, that has not been a mixed issue. That just means we’ve simply been better at delivering a better unit cost overall system wide. So we certainly are seeing the fruits of that. We’re bearing fruit and we expect to continue to see that into 2026 and beyond.
Harry Sommer (Chief Executive Officer)
And I just want to emphasize not cost at the expense of product. Our guest satisfaction scores and our future onboard bookings continue at record levels that it is super critical to get that message across.
Melius Research (Equity Analyst)
Okay, cool. Thank you.
Operator
As a reminder to star one on your telephone keypad, if you would like to ask a question. Our next question is from Ben Chaikin with Mizuho Securities. Please proceed.
Mizuho Securities (Equity Analyst)
Morning Ben. Hey, good morning. Maybe the first question is maybe a three parter. Maybe remind us or refresh us. You mentioned 26 costs or sub inflation. What are, I guess part one. What are some of the specific opportunities you see next year? I remember at one point during the investor day you went through a couple of critical examples. I’m not sure if there’s anything you can share next year. Part two is higher Caribbean exposure, a net benefit to cost or how should we think about it? And then part three, how should we think about the impact of occupancy? As there should be around, I think it’s like 200, 250 basis points of growth, I guess, mechanically. Is there any rule of thumb you have on the translation between occupancy to net cruise cost? Thanks. All right, Ben.
Mark Kempa (Chief Financial Officer)
I’m going to see if I can get all three of these. I think the first was on the. 20, 26 detail and the larger. And the larger opportunity. Look, Ben, we’ve been clear, you know, in this business there is no silver bullet to just snap your fingers and find a large cost. It is a deliberate and methodical way of looking at the business from the entire process, development process to the product delivery. So, you know, we are focused on a lot of little things and over time, that flywheel starts to turn and we find more efficiencies across the board. So. So we’re focused on everything. But again, we’ve been doing this in a very disciplined and methodical manner. I think when you said, when you talked about Caribbean capacity and is that a tailwind to cost? You know, absolutely. Sailing closer to home. Sailing closer to home obviously gives you some benefits in terms of the ability to deliver the product at a better scale and at a better unit cost. But again, that’s all just part of the broader mix. And I think on the last part, in terms of the occupancy, when we think about increased occupancy from thirds and fourths, that’s typically children or the teenage set, there’s very little marginal cost related to that. Obviously that brings in higher revenue. But I think even when you look at our third quarter, where occupancy increased by a point, fourth quarter, our occupation occupancies increasing by a point, we’re not seeing any significant shifts in the cost basis for that. So I think that’s just another benefit. And overall tailwind as we bring more of that third and fourth guest to our mix, we’ll continue to improve on our overall unit cost. Okay, got.
Mizuho Securities (Equity Analyst)
That’s very helpful. And then just for 26, a quick one. Obviously, capacity growth is higher in 26 and 25. Is there anything abnormal on the DNA side specific to the island investments we should consider?
Mark Kempa (Chief Financial Officer)
Thanks. No, I think, you know, I think when you look at DNA and I think when you look at it historically, whether you’re doing it on a gross or a net percentage of revenue, I think it’s going to be pretty consistent. We’ve been very clear that our investments in Great Stirrup Cay generally have been modest. You know, our largest investment, obviously is the pier where you know that was around 150 million plus and I think that gets depreciated probably over at least 30 to 40 years. I don’t have the exact number on so I don’t think you would expect to see any sort of uptick in DNA as a result of the island investments. I will remind you we do take on, we do have 7% capacity growth next year. So we will be taking on two new ships, Luna in March, April and then Prestige in the latter part of December of 26.
Operator
Our next question is from Vincepio with Cleveland Research. Please proceed.
Cleveland Research (Equity Analyst)
Thanks. I wanted to dig into the yield setup a little bit more for next year and there’s been a lot of helpful commentary so far. But I guess I wanted to take it in parts first I imagine you have close to half of next year booked a good amount of the first half like the core trend line that you’re seeing in like for like you know, any way to describe it. And then the second part, there’s obviously some moving pieces you already laid out. GSC should be accretive which is great and helpful. But the two other ones I just wanted to clarify the first new hardware like accretive, dilutive or probably somewhat neutral. And then finally, you know this shift to the Caribbean a lot of helpful commentary on occupancy should benefit maybe some cosmetic dilutive impact to per diem. For the end of the day does the shift of the Caribbean a tailwind, a headwind or neutral to yield in 26 as you sit here today. Thanks. So try to get through all three parts. If I remember everything Vince. And by the way, good morning, thanks for joining us today. So you are right, we are about.
Harry Sommer (Chief Executive Officer)
Half booked for next year. That’s about where we would be at the cycle at this time. When you ask about core trends we have come up with our algorithm that on this type of measured capacity growth we’re looking for low to mid single digit yield growth and I believe that our book position right now confirms that that will be attainable which of course we need to attain in order to hit our charting of course targets we which we forcefully reiterate again today that we’ll obtain in terms of the accretiveness of new hardware. Listen, anytime a new ship comes on board, we saw it with Aqua this year, we’re seeing it with Luna next year on the NCL fleet we absolutely see a modest tailwind. But keep in mind it’s one ship in a 34 ship fleet so it’s not going to be a tremendous tailwind at the NCLH level. Certainly on the Oceana and region side. We have a new ship for Oceana this year, Allura. A new ship for region coming on the very end of next year won’t really impact 26 much. Excuse me. Those also function as a modest tailwind. So overall, yes, new ships are accretive, but again, it’s just one ship in the overall fleet. On Caribbean. We absolutely view this. When you say a tailwind or headwind to yield, I’ll make the question a bit broader. We view it as a tailwind to margin, which is more important to us than a tailwind to yield. So yes, we believe Caribbean are good yielding cruises. But the more important thing is that we can deliver Caribbean at a higher margin than we can deliver some of the exotic itineraries in places like Africa and South America and Asia that these ships have replaced, especially the shorter three and four day cruise.
Cleveland Research (Equity Analyst)
It’s a really helpful overview there. And then, and then maybe one final one. Just as you shift more Caribbean, the business probably books a little bit closer in, I would imagine. And when you watch that trend line in close in bookings over the last 60, 90 days, how would you characterize it?
Harry Sommer (Chief Executive Officer)
So, yeah, yes, these, these Caribbean cruises, both in general and certainly the three and four day cruises do book closer in. And I think that was one of the factors. Why we’ve seen record bookings in Q3 in October. Clearly not the only factor, but one of the factors. I’d say the bookings have been nothing short of incredible. I mean, you know, the demand we’re seeing for close in up until a week of sailing even has been unprecedented from at least recent history. So we’re very, very pleased with the strength of the consumer and their ability to book across the entire length of the booking curve, including up to the day before cruise. Great, thank you.
Operator
Our next question is from Patrick Scholz with Truist Securities. Please proceed.
Truist Securities (Equity Analyst)
Hi, good morning, everyone. Two questions. One, can you give us an update on the progress of finding a new brand president? And then secondly, can you talk a little bit about the changes in selling strategy with the Oceana brand, Specifically recent unbundlings? Thank you. Yes, thank you, Patrick. And good morning. Listen, I’m the brand president. We are conducting an extensive search. We have been very pleased with the caliber of world class talent we’ve been able to attract for this search. I’ll say we’re pretty deep into it now. No announcement today or probably the next week or two, but I hope we’re going to be able to see someone soon. The most important thing for us is.
Harry Sommer (Chief Executive Officer)
To attract a world class leader that. Can continue on with the brand promise as we’ve been evolving it certainly over the last few quarters. On top of the other wonderful talent we have with our new cmo, new Chief Commercial Officer, new Head of Technology, and other excellent internal and external candidates that we’ve brought into the brand to help evolve and make things make NCL even greater in the future. In terms of the promo strategy for Oceana, it was a relic. I saw a lot of write ups on it, but honestly it was a relatively modest change. You know, we’ve run a series, let’s I’ll call them, of different promotions over the last year and we’ve gotten very good data on what it is that customers value and are willing to pay for, which is one of the core strategies to provide guests with things they value and are willing to pay for. So the promotion we aligned with on Oceana, not really different that much in nature to what we’ve been doing recently, but really allows us to optimize the construct for our guests and maximize yields and margins. I will say I’ve been incredibly pleased both with the level of bookings and the consistency we’ve been seeing on Oceana. I mean, it’s become almost like clockwork that in the region brand in terms of their weekly bookings and revenue. So I find that as encouraging as anything else.
Truist Securities (Equity Analyst)
Thank you.
Operator
Our next question is from Andrew Diuria with Bank of America. Please proceed.
Bank of America (Equity Analyst)
Hi, good morning everyone. Maybe Harry thinking about these brand changes a little bit more strategically when you think about how do you think about the timeline for repositioning these brands? I guess I think about particularly for Norwegian, how long do you think it takes to change that? The way you describe it, the brand familiarity with families, how long until you reach your targeted run rate?
Harry Sommer (Chief Executive Officer)
So I think with Regent, we’re already there. I think with. Because the brand changes there were relatively minor. I’d say with Oceana we’re probably about. 2/3. Along the journey with the evolution of the Oceana brand to luxury and the focus not just on food, but on destination service experiences, things that our guests truly value. I think it ends feels a slightly longer Runway. I think I mentioned in my prepared remarks that we’re going to be launching some new brand campaigns in Q1 that will certainly help us along. Clearly the shift to families and the reliance or the focus, I should say on GSE has already come forward as witnessed by our Q4 and 26 occupancy. So it’s already beginning to take hold. My guess is, on ncl, by the middle of next year, I think we would have reached the relative Runway consistent with when the second set of amenities open up on gse. So I think that puts us in a very good position for Q3 and Q4, although, to be clear, we’re happy with Q1 and Q2 as well.
Bank of America (Equity Analyst)
Got it.
Mark Kempa (Chief Financial Officer)
Okay, that’s helpful. And last one for me. Just mark on the balance sheet. You obviously completed a very opportunistic refi in the quarter. When you look across your cap structure today, I guess what are your priorities right now? Thank you. Yeah, good morning, Andrew. You know, first and foremost, what we’ve been. What we’ve said is reducing leverage is our number one priority, and we continue to look for ways to do that. Of course, margin expansion is the number one driver of that, which results in significant free cash flow. And we continue to see that, expect to see that to ramp up over the course of the next 24 months. So, of course, as we look at the remainder of our capital structure in terms of what’s left on the debt side, we’re always looking to be opportunistic, and we’ll continue to do so, and we’ll continue to strategically make opportunistic trades where it makes sense and improves our overall structure and ratings.
Harry Sommer (Chief Executive Officer)
All right, so with that, I want to thank everyone for today’s earning call. For those of you listening, for those of you who have participated, particularly pleased with our record earnings, our record revenue, our record ebitda, our record future book position in terms of new bookings, and all the other wonderful tailwinds that the brand is undertaking. We look forward to sharing the journey ahead with all of you. Thank you all very much. Have a great day.
Operator
Thank you. This will conclude today’s conference. You may disconnect at this time. And thank you for your participation.
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