Northcliffe Digital, a division of the Daily Mail & General Trust, is one of six European newspaper publishers that have joined forces to launch an online advertising network. Premium Publishers Online offers advertisers an integrated online network with 40.2m unique web-users.
According to the other leading participant, Germany's Tomorrow Focus, it is "a response to increasing demand from international media agencies for convenient one-stop internet advertising shopping." The other four groups involved are Spain's El Mundo, Telegraaf Media Groep of the Netherlands, the 01net/01men in France and Poland's Agora Group/Gazeta. (Via WARC)
