The creators of a range of non-alcoholic champagne-style cocktails are toasting success after signing a deal to supply Scotmid.
It is the first Scotland-wide listing for Craig Strachan and Hannah Fisher's Start-Up Drinks Lab and their low-calorie Sparklingly Sober product. The Port Glasgow-based business was set up last year to make craft drinks in small batches.
Fisher said: “We’re delighted to be partnering with Scotmid, who will be the first national retailer to launch our range across all of their stores. We are a craft drinks producer and specialise in creating great tasting drinks all made, produced and packaged at The Start Up Drinks Lab in Port Glasgow.
“After extensive research we felt there was a real lack of choice in the non-alcoholic fizz market and with more and more consumers focussing on provenance and quality of ingredients, we have identified a real gap in the market for Sparklingly Sober.”
Sparklingly Sober aims to tap into the trend for people to cut down on alcohol and make healthier choices. The range includes the 'Nomosa' - Mimosa-inspired and blending blood orange, mango and chilli - and the Nosé - in the style of a rose wine and mixing rhubarb, elderflower and ginger spice. Each cocktail contains fewer than 64 calories per 330ml. They will be available at all 200 Scotmid stores throughout December and January in 750ml bottles.
Scotmid local sourcing manager Kirsty George said: “We’re really excited about the introduction of the Sparklingly Sober range into our stores and becoming the exclusive stockists of Nomosa. Our friends at The Start-Up Drinks Lab have produced a refreshing range of beverages and we’re thrilled to be able to cooperate with them to bring the Nomosa into our stores.
“We believe our members and customers will appreciate this new and appealing non-alcoholic choice and that these delicious drinks will prove to be very popular around Christmas and New Year."
