A hat tip to my friend Clyde Bentley at the University of Missouri for flagging up these tasty bits of intel on iPhone use and users in the US from Nielsen. Normally, I'd just chuck this link into our Newsbucket, but there are just too many interesting numbers here.
Just a few intriguting numbers about iPhone users before you follow the link:
• 37% watch video on their phone (6x as likely as the typical subscriber)
• iPhone users look good to mobile marketers. Forty-percent have household incomes of $100K or more – twice the ratio among all subscribers (19%).
• 72% used location based services (7x as likely as the typical subscriber)
I'd really like to see some research about iPhone users outside of the US. I would expect higher use in Europe and Asia of the internet and video than in the US. The US had a lead on location-based services because GPS was easier to integrate on the phone system there than with GSM.
That aside, if you've seen some good iPhone stats for the UK, Europe or elsewhere, drop a link into the comments.
