The National Football League has signed deals with multiple partners in the sports betting universe, it announced on Thursday.
According to Front Office Sports, the NFL has inked multi-year contracts with Caesars Entertainment, DraftKings, and FanDuel, making them official SportsBook partners.
As part of these multi-year agreements, all three partners will have the exclusive ability to leverage NFL marks within the sports betting category and activate around retail and online sports betting. They will also engage with fans through NFL-themed free-to-play games.
Additionally, Caesars, DraftKings and FanDuel will have the right to integrate relevant sports betting content directly into NFL Media properties including NFL.com and the NFL App. DraftKings and FanDuel will enhance their fan experiences with NFL highlights, footage and Next Gen Stats content. Caesars and the NFL will collaborate on integrating NFL content into Caesars platforms as well. Caesars, DraftKings and FanDuel will all use the NFL’s official League data feed.
Finally, in support of the NFL’s commitment to protect the integrity of the game and its fans, all three partners have agreed to adhere to the NFL’s core integrity policies, and will collaborate with the NFL on intelligence sharing, advocacy efforts, and responsible gaming education.
This move shows how far times have changed not only over years but decades. Sports wagering was once taboo for any league to be associated with on any front, let alone a partnership.
However as more and more states are allowing legal wagering, the NFL has gotten on board with a platform that is full-steam ahead and has momentum growing by the minute.
