An Australian wine inspired by a ‘man’s best friend’ has officially launched in the UK. The range, Leaps & Bounds, honours the dogs of the world, telling their stories on the label.
The newest member of the pack is the Leaps & Bounds Sauvignon Blanc (2021), launching in Sainsbury’s. The wine is inspired by the first dog to travel across America by car, Bud.
The Leaps & Bounds Chardonnay (2020) champions the legendary Pickles, a black and white collie known for finding a stolen trophy just before the 1966 World Cup.
The Leaps & Bounds Shiraz (2020) highlights a masterless dog named Bob, who travelled thousands of miles as a faithful companion to many train drivers and engineers, across southern Australia in the latter part of the 19 th century.
Viktoriya Bryksa, Pernod Ricard UK Brand Ambassador, said: “After the initial digital launch of the brand, we saw consumers’ enthusiasm for this playful, unique brand come to life and we are so excited to bring another extraordinary tale behind our unsung hero, Bud, to life with the new Leaps & Bounds Sauvignon Blanc.”
Leaps & Bounds Chardonnay and Shiraz are available from Amazon at an RRP of £9, 75cl. The newest wine, Leaps & Bounds Sauvignon Blanc, is launching in Sainsbury’s at an RRP of £9, 75cl.
