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Netflix to introduce adverts by the end of 2022 after subscriber loss

By Lucy Farrell

Netflix has hurried plans to introduce its lower-priced ad-supported subscription plan.

The platform told employees it could introduce advertising by the end of the year, earlier than originally planned, reported the New York Times.

Last month, the streaming service announced a loss of 200,000 subscribers, the company's first decline in over a decade.

And a further loss of two million subscribers has been predicted in the next quarter.

The reduction of subscribers prompted Netflix to consider a how they can arrest the slide.

Options include a lower-priced version of the service, with advertising like ones offered by competitors at NowTv or Disney Plus.

Netflix co-Chief Reed Hastings said they would consider introducing a cheaper subscription service with adverts, but would 'figure it out by the end of the year'.

But in an internal memo circulated to employees, the company announced this could be brought by the end of 2022 - as well as plans to crack down on password sharing among its subscriber base.

Netflix offers several plans to its 221.64 million subscribers - all without advertising. Its most popular scheme costs £10.99 a month, and it was unclear how much the new one would be.

Now TV offers a range of monthly subscriptions, the cheapest being £9.99. While Disney Plus offer a single all in fee for just £7.99 a month and no advertising.

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