Netflix could be set to crack down on people sharing accounts by imposing extra charges as early as next year, according to reports. The streaming giant revealed in a business update that could spell the end of people leaving home and still using their parents’ account.
Reports suggest that the potential changes could be an attempt to quash users sharing passwords and account details with friends and family in different houses, instead of paying their own subscription - with Netflix currently suffering a drop in subscribers as people battle the cost of living crisis. A trial is said to have taken place in South America where customers were charged the equivalent of about £3 per second home.
During its quarterly earnings call on Tuesday (Oct 18), Netflix said it may introduce a fee for account sharing. The measure was first floated back in April after a dreadful earnings report, according to the New York Post, and comes after Netflix tried to find ways to keep users from sharing accounts without driving them away from the platform.
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Netflix said: "We’ve landed on a thoughtful approach to monetise account sharing and we’ll begin rolling this out more broadly starting in early 2023.
"After listening to consumer feedback, we are going to offer the ability for sharers to manage their devices more easily and to create sub-accounts, if they want to pay for family or friends."
Though Netflix has always officially required that users do not share their passwords with other users, previously little has been done to enforce the rule. Reports show that account sharing costs Netflix about $6billion per year.
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