
LeBron James sent the NBA world into a tizzy on Monday when he teased an upcoming "Second Decision" on his social media platforms. While vague hints at an announcement from a professional athlete are almost always business-related and not career-related, James playing into his infamous free agency decision from 2010 had fans wondering if he was going to announce his retirement. Or his intention to leave the Lakers once his contract expires at the end of the season. Or something basketball-related.
It turns out none of those guesses were accurate. Instead, LeBron's big Second Decision was part of a new partnership with... Hennessy. That's right. James leaned on The Decision, one of the most well-known free agency decisions ever, to promote his new cognac.
While it was perhaps predictable— it would have been a weird time for James to announce his retirement— fans were still quite frustrated by the lame reveal that it was all for a sponsorship and aggressively roasted the Los Angeles star once the reveal was made on Tuesday morning.
Bro gaslit everyone for a Hennessy ad 😅💀
— OurSF49ers (@OurSf49ers) October 7, 2025
— Gametime (@Gametime) October 7, 2025
— Chad Lowe (@jpottingaround) October 7, 2025
Got to admit I was dead wrong about the LeBron announcement. I thought there was no way it wasn’t going to be an Amazon ad. Turns out it was a Hennessy ad. That’s on me.
— Sean Highkin (@highkin) October 7, 2025
Used “the second decision” add for a Henny ad pic.twitter.com/GW8sXt98NE
— Tjay🪄 (3-2) (@TjayyySN) October 7, 2025
(This was super lame from LeBron and we can all be allowed to say that)
— Anthony F. Irwin (@AnthonyIrwinLA) October 7, 2025
This could’ve been an email
— Garrett, The Car Guy. Fort Bend Toyota (@houstonfan4life) October 7, 2025
This is somehow even lamer than all of us could've imagined https://t.co/Adg4Vmk7Hz
— Clem (@TheClemReport) October 7, 2025
The ticket price of the Lakers final game this season dectupled in price due to a trailer for a Hennessy ad lmfao https://t.co/pnj4Wl7gms
— Nihilist Bucks (@nihilist_bucks) October 7, 2025
https://t.co/9kuIzZo5tP pic.twitter.com/oVDu63nTsd
— Ibou, of Self Made (@BackupHangman) October 7, 2025
pump faking retirement for a "Hennessy" ad yeah this is unrivaled attention seeking https://t.co/8P2en4N8BN
— ay (@spoonlocks) October 7, 2025
Trolled us for a Hennessy ad?? https://t.co/mOY3gwomX1 pic.twitter.com/Op73kite2m
— Morning Brew ☕️ (@MorningBrew) October 7, 2025
For his part, James sent three emojis in response to the reveal.
— LeBron James (@KingJames) October 7, 2025
Quite lame stuff from the future Hall of Famer.
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This article was originally published on www.si.com as NBA Fans Roast LeBron James After His Super Lame ‘Second Decision’ Becomes Known.