Opposition Leader Anthony Albanese says the federal government's new advertising campaign urging people to get their coronavirus vaccine just doesn't cut it.
The ad - Arm Yourself - shows a series of bare arms with band-aids stuck on to signify they have had the jab.
"We have been saying for some time that there needed to be a public information campaign but I'm not sure that this cuts it, frankly," Mr Albanese told ABC's Insiders program on Sunday.
"We were the best in the world in the campaign against AIDS, we've done drink-driving very well but after 18 months if this is the best they can do, they need to go back to the drawing board."
He said the government has spent a lot of money advertising how well the recovery is doing but haven't spent anything on advertising the vaccine rollout.
But government frontbencher Peter Dutton says Australia will soon be getting a million doses a week and believes that is the "game changer".
"There will be a phase hopefully by the end of this year when the vaccine's rolled out, where we need to rebuild our country," Mr Dutton told Sky News' Sunday Agenda program.
But he says there has been complacency and hesitancy in getting vaccinated and is urging people to get advice from their GP.
"This Delta strain is a very different scenario we are now dealing with as we are seeing now in south western Sydney right now," he said.
Sydneysiders were nervously awaiting the latest COVID update from the Berejiklian government after the state recorded a record 50 cases on Saturday.
NSW treasurer Dominic Perrottet said given the case numbers it was likely the three-week lockdown would be extended even further.
"That means it is going to be terribly challenging for businesses right across our state," he told Sky News indicating further financial assistance would be available in the next few days.
"We have alway said from the outset of this pandemic we will put the economy before the budget."
Mr Albanese continues to argue the federal government should be pressing for additional doses of mRNA vaccines like Pfizer and Moderna and advancing Australia's capability to produce this type of vaccine.
"The government has been complacent and that complacency has led to incompetence when it comes to the dealing with the challenge which is there," Mr Albanese said.
Asked whether at some point Australia should be willing to accept some level of COVID and COVID deaths in the community, Mr Albanese said: "I don't think that ever we should say we accept deaths."
"It's also my very strong view that we shouldn't deal with hypotheticals. This is about the science. The medical experts, those with 'doctor' in front of their name who have studied this for a long period of time, they are the people we should be listening to."
