Twitter Inc will charge $8 a month for its Blue service, which includes its sought-after "verified" badge, new boss Elon Musk said on Tuesday as he seeks to boost subscriptions and make the social media network less reliant on ads.
The price will be adjusted by "country proportionate to purchasing power parity,” he said.
A blue check mark next to a person's user name on the social media platform means Twitter has confirmed that the account belongs to the person or company claiming it. Twitter is currently free for most users.
Billionaire Musk bought Twitter for $44 billion last week.
Since the takeover, he has moved quickly to put his stamp on the company, firing its previous chief and other top officials.
Twitter's advertising chief, Sarah Personette, tweeted on Tuesday that she had resigned her post last week, adding further uncertainty for advertisers.
Musk on Tuesday said subscribers with blue check marks would get priority in replies, mentions and search and would be able to post longer videos and audios. They would see half as many ads.
He also offered subscribers a pay wall bypass from "publishers willing to work with us."
