Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Birmingham Post
Birmingham Post
Business
Jon Robinson

Multi-million pound plan to attract major events to ACC Liverpool

More than £4m has been earmarked for a five-year plan to attract major conferences and sporting events to ACC Liverpool.

The Liverpool City Region Combined Authority is to vote on proposals for a £4.37m fund, with £1.42m coming from the authority and the rest from private sources.

The money would be used to "ensure Liverpool remains competitive in attracting lucrative business visitors" by offering funding support to national and international conferences, as well as major sporting events at ACC Liverpool.

READ MORE: Click here to sign up to the BusinessLive North West newsletter

The fund would also go towards research and engagement support at the Liverpool Convention Bureau.

A vote is due to be held at Friday’s combined authority meeting.

Hoteliers and serviced accommodation owners in Liverpool will start balloting on October 28 over creating an Accommodation Business Improvement District (ABID) that would provide the private sector funds for the initiative.

Inclusive economy and third sector portfolio holder Councillor Janette Williamson said: "We are working hard to ensure Liverpool City Region’s visitor economy recovers strongly from the pandemic. Last year we approved a £1.5m fund to attract visitors back to the city region.

"Ensuring Liverpool City Region remains competitive in attracting major conferences and events is vital, if we are to increase the number of business visitors who occupy hotel rooms during weekdays. These events also allow us to showcase the city region’s strengths to potential investors."

Culture, tourism and the visitor economy portfolio holder Councillor Mike Wharton added: "Our visitor economy is vital to our region’s prosperity and business visitors and conferences are a crucial part of that sector.

"If approved, this investment will enable us to really sell the city region, attracting high-profile conferences and sporting events, and ensure that we can compete with major cities."

READ MORE:

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.