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Zara Woodcock & Aaron Morris

Mrs Hinch reveals 'personal life stumbles' as she steps back from social media

Mrs Hinch has revealed the reason why she has taken a step back from social media, as she navigates some 'personal life stumbles'.

The 33-year-old cleaning guru - real name Sophie Hinchcliffe - took to Instagram on Friday to inform her 4.7 million followers of the 'temporary' break - after fans became concerned as she started posting less and less.

Taking to the stories section of her account, she wrote: "I'm sorry for not being on instagram as often right this moment, It is only temporary I promise, I do really miss being on here some days."

Read more: Mrs Hinch fans share trick to get rid of mess left by stickers using 45p product

She added: "I'm just going through a few personal life 'stumbles' right now and have been for the last three months. But all is ok and we're getting there. Have a beautiful weekend everyone."

The Mirror reports the domestic guru then shared a quote, reading: "Sometimes closure arrives two years later, on an ordinary Friday afternoon, in a way you never expected or could have predicted. And you cry a little, and you laugh a little, and for the first time in a long time... you exhale. Because you are free."

It comes after earlier this month, Mrs Hinch reacted to an Instagram ban following fan complaints about one of her posts. The social media star didn't make it clear that she was advertising one of her own products in an Instagram snap last year - according to the Advertising Standards Authority (ASA).

In January last year, Sophie posted a story which read: "If you’re a little mad like me tap here for yours," with a hyperlink embedded which took users to Amazon, where they could purchase a notebook. Mrs Hinch also added at the time: "In my own notebook of course."

The post quickly racked up 34 complaints in total, with fans claiming that the post wasn't identified as an advertisement for the buff's notebook. In response, the ASA said that the commercial intent of the post was 'ambiguous'.

Mrs Hinch then confirmed that the notebook was of her own design, and still available for purchase through a number of suppliers - however, she believed that the post was clearly an advert and that it was in promotion of one of her own products.

She then went on to say that she would be in future happy to include 'ad' with regards to future posts including links to her own products.

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