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Daily Record
Daily Record
Rachel Williams

Morrisons makes major loyalty scheme change to help shoppers save more money

Morrisons has announced a major overhaul to its loyalty scheme that will help shoppers save more money on their weekly food shop.

The supermarket giant has rolled out its Morrison More Card that will help shoppers save a bit of cash on select products in-store and online, as well as earning five points for every litre of fuel purchased in a Morrisons petrol station.

Rolling out to 497 Morrisons stores nationwide, the new loyalty programme will also feature the return of the Morrisons Fivers. The popular offer will see shoppers receive a fiver that can be redeemed either in-store or online after they have saved 5,000 points.

Morrisons More customers can benefit from personalised offers that they can redeem at the checkout and surprise offers, such as flowers for Mother's Day. Customers also have the opportunity to 'bag a bonus' when they scan the app or swipe their card at the checkout.

The rollout of the new loyalty scheme will be accompanied with a new advertising and brand campaign that will revive the iconic “More Reasons To Shop At Morrisons” strapline, which was last used in 2006.

The loyalty scheme will let shoppers save more money through exclusive deals and personalised offers (PA)

In addition to the loyalty programme, shoppers will continue to find great deals at Market Street Counters and on products from major brands, such as Nescafe and Cathedral.

It comes after the supermarket giant succesfully trialled the new More card in a number of UK stores earlier this year, with Morrisons saying that feedback from customers was extremely positive.

Morrisons More was previously the supermarket's loyalty scheme before it was axed in 2021 in favour of the new My Morrisons app, which allows shoppers earn discounts in place of earning points on their shopping.

Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: "Customers have been telling us how much they have missed the Morrisons Fivers and so we’ve brought them back as part of a radical overhaul of the Morrisons loyalty scheme. The new More Card - which replaces the My Morrisons scheme - will enable customers to earn points on selected purchases, including fuel, and redeem those points for fivers off their shopping. The card will also give customers access to exclusive More Card prices with market-leading discounts on customers’ favourites.

"Alongside the launch of the new loyalty programme, we are also excited to announce our new brand campaign, “More Reasons To Shop at Morrisons”. Customers tell us there are so many distinctive and motivating reasons to choose Morrisons, such as helpful tips from our expert butchers and fishmongers, our commitment to British meat and produce or fan-favourite freshly baked doughnuts, and so despite not being used for a long time, “More Reasons” still really resonates. We’ve brought it back in a major new campaign which celebrates customers' real reasons for choosing Morrisons, in a funny and relatable way. And yes - even the iconic jingle is back!"

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