Morrisons has announced 'quieter hours' on Sundays for every one of its UK stores from this weekend.
The supermarket chain said during this time all stores in the UK will have no music, checkout beeps or tannoy announcement for the first hour of shopping.
Quiet hours already operate every Saturday between 9am to 10am in all Morrisons stores but this will now be extended to Sundays too from 10am to 11am for stores that open from 10am to 4pm on a Sunday.
It comes after Morrisons listened to families affected by autism back in 2018 who opened up about their struggles shopping in busy and noisy environments, the Manchester Evening News reports.
Customers are said to have appreciated the initiative allowing them to shop more peacefully in a calmer environment.
During Quieter Hours stores will:
- Dim the lights
- Turn music and radio off
- Avoid making tannoy announcements
- Reduce movement of trolleys and baskets
- Turn checkout beeps and other electrical noises down
- Place a poster outside to tell customers it's Quieter Hour
David Potts, Morrisons chief executive, said: "The introduction of the quieter hours has been appreciated by many customers who prefer to shop in a calmer environment.
"Extending them to include Sundays will offer more opportunities to shop more peacefully."
A quieter hour will operate in the first hour from opening at every Morrisons store from this Sunday, October 11.
