As part of xAd’s Mobile disruptors series, Brian Morrissey, editor in chief and president at Digiday, discusses the importance of location-based services to publishers, how mobile continues to change the industry and the value of Cannes Lions.
We’re moving from a desktop era to a mobile era, and that’s upending a lot of the ways that publishers act and how brands reach their consumers.
To learn more about the Mobile disruptors series, click here
To find out more about the potential of location marketing, get in touch with the xAd team at contactus@xad.com
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