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The Guardian - UK
The Guardian - UK
Technology
Francesca Perry

Millennial pink: architecture of certain shade is catnip to urban Instagrammers

A splash of millennial pink in Pesaro, Italy.
A splash of millennial pink in Pesaro, Italy. Photograph: Andrea Sopranzi

Who knew colours had age groups? Fashion, apparently. For the last year or so, a particular kind of pink has been catnip to young people. Urban Instagrammers are now fervently on the case to track down architecture painted in the style world’s favourite colour.

The idea of “millennial pink” is, of course, farcical – as are the variety of explanations about why we apparently like it. Saying that, if someone can explain why these pictures of pink buildings are so visually satisfying, please comment below.

Otherwise, just follow @guardiancities on Instagram and tag your best city shots with #guardiancities.

🐷

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East Hollywood 🎷

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tired palm tree //

A post shared by Ella Singer (@ellamsinger) on

pinkception

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🐾

A post shared by PIA RIVEROLA (@piariverola) on

tokyo 💓

A post shared by PIA RIVEROLA (@piariverola) on

Pink dusting / fig leaf

A post shared by George Byrne (@george_byrne) on

Follow Guardian Cities on Twitter and Facebook to join the discussion, and explore our archive here

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