Milan Fashion Week Round-Up: From Gigi Hadid to a Tongue-in-Cheek Pop-Up Shop

While fashion month is not over yet and it’s currently Paris’ turn to anticipate which pieces shall invade wardrobes the world over in the months to come, Milan left its fashion week audiences with plenty to look out for. From a series of upcoming Moncler collaborations which were celebrated on the fashion week’s opening night, to a Gigi Hadid takeover of the Italian fashion capital, these were some of the most memorable moments taking place in the city.

Gigi Hadid on the runway in Milan, as part of her Tommy Hilfiger collaboration.

Tommy Hilfiger x Gigi Hadid

Following New York, Malibu and London, the fourth and final installment celebrating the design collaboration between Tommy Hilfiger and model Gigi Hadid, took place at Milan’s fashion week. With an audience of approximately 2,000 in attendance and a Formula 1-style mega runway, the see-now-buy-now merch was available for purchase at shops set up on that very same runway.

 

Inside the Giannico pop-up store on Via Borgonuovo 1.

Giannico Pop-up Shop

This season, 22-year-old footwear designer Niccolò Berretta took things up a notch. The presentation of his fall/winter 2018/2019 collection – open to press, buyers and public – didn’t just mean a new range of tongue-in-cheek colorful designs, it also marked the opening of the “Giannico Gallery”. The latter is a pop-up shop located on Milan’s Via Borgonuovo 1. While initially scheduled to operate till February 27^th, the space will keep its doors open till March 4th.

A raincoat by Miasuki.

Miasuki

Miasuki is a newcomer to Milan’s fashion week. After making a name for itself within the world of equestrian sports, the made in Italy brand tested its crossover appeal in the form of a capsule collection which paired fashion with function. Hi-tech polyamide raincoats, tweed blazers and sustainable cashmeres each took center stage in the collection by Mia Lei.

 

Inside the Moncler Genius event. Pictured: a collaboration between Moncler and Hiroshi Fujiwara.

Moncler Genius

A series of design collaborations between the brand notorious for its quilted jackets and a slew of names including Palm Angels, Simone Rocha and Valentino Creative Director Pierpaolo Piccioli, together formed the Moncler Genius project. The project in full was unveiled on the first day of Milan fashion week, while each collaboration will drop separately inside Moncler stores on a monthly basis.