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Reuters
Reuters
Technology
Angela Moon

Microsoft search engine Bing to focus on PC search market - CEO

Microsoft CEO Satya Nadella speaks during a Reuters Newsmaker event in Manhattan, New York, U.S., September 27, 2017. REUTERS/Shannon Stapleton

NEW YORK (Reuters) - Microsoft Corp <MSFT.O> Chief Executive Officer Satya Nadella said on Wednesday the company's search engine, Bing, will focus on expanding in the PC search market after losing its deal with Apple Inc's <AAPL.O> voice assistant Siri.

"Bing is a big business growing at a strong double-digit rate, and we see a significant opportunity for us even on the PC side," Nadella said at a Reuters newsmaker event in New York.

Microsoft CEO Satya Nadella speaks during a Reuters Newsmaker event in Manhattan, New York, U.S., September 27, 2017. REUTERS/Shannon Stapleton

Earlier this week, Apple said it would replace Bing as its default search engine for Siri on iOS and Spotlight on Mac with Alphabet Inc's <GOOGL.O> Google.

Bing, the second-largest search engine in the United States, was the default engine for Siri since 2013. It is still the search engine that powers Yahoo! Inc, AOL and Amazon.com Inc <AMZN.O>.

In the company's most recent quarterly earnings report, Microsoft said its search advertising revenue grew 8 percent year-to-year.

Microsoft CEO Satya Nadella speaks with Reuters Editor-at-Large, Sir Harold Evans at a Reuters Newsmaker event in Manhattan, New York, U.S., September 27, 2017. REUTERS/Shannon Stapleton

(Reporting by Angela Moon and Salvador Rodriguez; Editing by Leslie Adler)

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