Meta has launched Muse Image, a new AI-powered image generation and editing tool developed by Meta Superintelligence Labs. The feature allows users to create or edit images using text prompts and sketches, just like any other image-generation tool.
Currently available only in the US, Muse Image can be accessed for free through the Meta AI app, Instagram Stories, and WhatsApp.
Why it's under fire
The rollout has sparked privacy concerns because the tool can generate AI images using photos from public Instagram accounts.
By simply including an Instagram handle in a prompt, users can create images based on another person's public posts or reels, raising questions around consent and the potential for misuse.
Since the setting is enabled by default, public Instagram content can be used by Meta AI unless users choose to turn it off.
How to opt out
Users who do not want their public Instagram content to be used by Meta AI can disable the setting by following these steps:
- Open your Instagram profile and tap the three horizontal lines in the top-right corner.
- Scroll down to Sharing and reuse.
- Find the option that says, "Allow people to use your content on Instagram with AI features on Meta."
- Turn off the setting for both posts and reels.
However, disabling the setting also turns off Instagram's content reuse features. This means creators who depend on tools like Remixes to boost engagement and reach may be affected.
Government scrutiny
The feature has also caught the attention of the Indian government. Electronics and information technology secretary S Krishnan said on Thursday that officials will examine whether Muse Image complies with India's legal framework following concerns over privacy, consent, and the use of public photos to create AI-generated images.
"The government will see if Meta's Muse image feature is in accordance with the legal framework or not. We will examine the representations we receive on the matter," he said.
Muse Image arrives as technology companies continue adding generative AI features to social media platforms. The launch has renewed calls from privacy experts for stronger safeguards and greater transparency so users clearly understand how their photos and personal data may be used by AI systems.
