Merchandise photos: Hats off to Sony Open for its creative hat selection

HONOLULU — Every PGA Tour merchandise shop should offer a wide enough selection of hats that customers can find at least one if not three they have to buy. Sounds simple but too many events I go to, the options are meh and lack any sort of creativity.

Not the Sony Open in Hawaii. The merchandise shop is the Waialae Country Club pro shop and they know what they are doing there. My favorites are the hats that incorporate the famous shaka (or hang loose sign), a few plays on words and the iconic W palm trees. They know what they are known for and embrace it.

The brand selection in this shop is second to none. They offer apparel from just about every brand name big and small, including some local ones, which you don’t see too often. Overall, high marks for the variety, creativity and Hawaiian flavor. Here’s some of the best gear for sale this week at the 2024 Sony Open.

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)

There's a wide assortment of merchandise at the Sony Open (Photo: Adam Schupak/Golfweek)