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Jack Moss

Men’s Fashion Week S/S 2025: what Wallpaper* knows so far

Photograph of Prada runway show, with the brand showing again at Menswear Fashion Week A/W 2024.

Men’s Fashion Week S/S 2025 is on the horizon – the month of shows begins in early June – and details are beginning to emerge, including the announcement of two of this year’s guest designers at Florentine menswear fair Pitti Uomo. First is the subversive French designer Marine Serre – best known for her sliced-up, upcycled garments and signature crescent moon print – while British design legend Paul Smith, who first showed at the fair in 1993, will make his return, opening proceedings on 11 June 2024. 

Elsewhere, London reveals a new culturally-minded schedule, while in Paris highlights will include Pharrell Williams’ latest blockbuster menswear outing for Louis Vuitton and the final show from Dries Van Noten (the designer announced he would be exiting his eponymous brand last month). Meanwhile in Milan, British designer Martine Rose joins the schedule for the first time, alongside heritage house Dunhill, which also makes the move from London to the Italian fashion capital (both will show on Sunday 16 June).

Here, in an ongoing list, is everything Wallpaper* knows so far about Men’s Fashion Week S/S 2025. 

Men’s Fashion Week S/S 2025: what to expect

London Fashion Week (7 – 9 June, 2024)

London Fashion Week’s 40th anniversary celebrations will continue this June with the event’s summer iteration, which, as in previous years, spans shows from both mens- and womenswear designers (prior to the pandemic, it was exclusively menswear on the schedule). This season, expect a new format from the British Fashion Council-helmed event, beginning with a program of activations at the Institute of Contemporary Arts – including exhibitions, panel discussions and performances – that will focus on highlighting designers spotlighting Black, South Asian and queer cultures. Elsewhere, across London a ‘40 for 40’ schedule will see 40 designers and brands host events across the city, while Soho nightspot Groucho Club will become a ’dynamic activation space’ hosting designers both established and emerging. 

‘The new format is a direct result of the conversations we are continuously having with the BFC community,’ says BFC CEO Caroline Rush. ’We want to ensure we are recognising the business needs of our designers and providing them with a global showcasing platform which is both relevant and beneficial. This iteration of London Fashion Week is a really exciting opportunity to future-proof and innovate the UK’s fashion showcasing capabilities and highlight the city’s point of difference during men’s fashion month.’

Martine Rose’s S/S 2024 show, which was held at a community hall in north London – complete with pints and crisps – at the last June edition of London Fashion Week. This season, she has swapped London for Milan (Image credit: Courtesy of Martine Rose)

Pitti Uomo (11 – 14 June, 2024)

Each season, Pitti Uomo – a historic menswear and trade fair that takes place twice yearly in Florence, Italy – selects a handful of international guest designers to show as part of the unique line-up, which sees runway shows held in an eclectic array of venues across the city, from Renaissance palazzos to abandoned industrial lots. Recent iterations have seen appearances from Fendi, SS Daley, Martine Rose, Grace Wales Bonner and Luca Magliano, while Vivienne Westwood, Raf Simons, Giorgio Armani, Jonathan Anderson and Yohji Yamamoto have all previously shown as part of the definitive menswear event.

This year, the first guest designer to be announced is Marine Serre, a buzzy French designer known for her sporty, subculture-infused pieces, which often feature reworked deadstock garments and her signature crescent-moon print (the latter, usually adorning second-skin tops, body suits and leggings, have gained her a legion of famous followers, from Beyoncé to Rosalía). Showing on 12 June 2024, she will present a menswear collection at a location that is yet to be announced. ‘I am really excited to present my next show in Florence,’ she says. ’We’re looking forward to bringing the essence of Marine Serre to Florence, mixing craftsmanship our way, and shaking the lines of what’s expected to be, bringing imagination at the service of transformation.’

Meanwhile, British design legend Paul Smith – who has shown at the fair previously – will begin proceedings with the launch of his S/S 2025 menswear collection on 11 June 2024. The choice of Pitti Uomo to show next season’s offering comes from the British designer’s ‘reverence for tailored clothing’, he says, noting that after first appearing as a guest designer in 1993, ‘the return to Florence feels like just the right thing to do’.

Paul Smith, who will present his S/S 2025 menswear collection at Pitti Uomo in Florence this June (Image credit: Courtesy of Paul Smith)

Milan Fashion Week Men’s (15 – 19 June, 2024)

Highlights of Milan Fashion Week will no doubt include Sabato De Sarno’s sophomore menswear collection for Gucci, where he will continue to hone his elegant new vision for the house, which draws inspiration from the insouciant style of the Italian street. The show will take place on Monday 17 June, a move from last year’s Friday spot. Prada, meanwhile, will present its S/S 2025 collection amid a typically dynamic set created in association with OMA/AMO – Rem Koolhaas unpacked the architectural practice’s 25-year collaboration with Prada in Wallpaper’s March 2024 Style Issue. 

Elsewhere, there is something of a British invasion: Martine Rose will show on Sunday 16 June in her first outing in the Italian city, as will heritage house Dunhill, which showed its first collection under new creative director Simon Holloway in London this past February. JW Anderson will also continue to show its menswear collections in Milan, also on Sunday evening.

Rounding out the schedule are Italian stalwarts Dolce & Gabbana, Zegna, Armani and Fendi, while rising Bologna-based brand Magliano will return to Milan after showing as guest designer at Pitti Uomo last season. MSGM, meanwhile, will celebrate 15 years with a co-ed show runway show on the morning of Saturday 15 June. ‘In June 2009, I presented the first MSGM men's collection alongside the women's resort,’ says founder Massimo Giorgetti. ’I would like to celebrate that memory and recreate the same energy.’

Sabato De Sarno’s debut menswear collection for Gucci, shown earlier this year. The designer will show his sophomore men’s collection this June in Milan (Image credit: Photography by Daniele Venturelli/Getty Images for Gucci)

Paris Fashion Week Men’s (18 – 23 June, 2024)

After the announcement that ex-Gucci creative director Alessandro Michele is set to take the helm at Valentino, replacing Pierpaolo Piccioli, fans of Michele will have to wait a little longer to see his vision for the Roman house – earlier this month, Valentino confirmed that it would not present a men‘s or haute couture collection in June, saving his debut for womenswear fashion week in Paris in September.

That said, an expansive schedule awaits elsewhere: notably, Pharrell Williams will show his third menswear collection for Louis Vuitton, which follows a Western-themed outing for A/W 2024 (a precursor of sorts to Beyoncé’s Cowboy Carter, the musician chose to wear a look from the collection for her appearance at the 2024 Grammys). His last June show, which marked his debut, saw him shutting down central Paris’ Pont Neuf for the extravaganza, while in January he erected an enormous box in Paris’ Jardin d'Acclimatation, complete with a flurry of faux-snow for the dramatic finale. His upcoming show will likely be just as social-media ubiquitous, taking place at 8.30pm on June 18, 2024. Another notable moment will be Dries Van Noten’s final show on the evening of June 22, after the designer announced he would be exiting his eponymous brand last month.

Elsewhere, expect impactful shows from Jonathan Anderson at Loewe, Véronique Nichanian at Hermès, and Rick Owens, who will reveal whether the move to hosting his shows in his own Paris home – as was the case for his last mens- and womenswear shows – is permanent. Watch this space.

Pharrell Williams’ Western-themed A/W 2024 Louis Vuitton menswear collection shown in February. The designer will present his latest blockbuster vision for the house this June in Paris (Image credit: Courtesy of Louis Vuitton)

Stay tuned to for more coverage from Men’s Fashion Week S/S 2025.

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