- Meghan Markle's lifestyle brand, As Ever, is reportedly planning to expand its offerings beyond jam to include hospitality services such as food, drink, and temporary accommodation, potentially including hotels and restaurants.
- The expansion news follows the Duchess of Sussex's announcement that As Ever will be restocking some of its popular products, which sold out quickly after the initial launch in April.
- Meghan teased the return of her products on Instagram, encouraging fans to sign up for the brand's mailing list for details and timing, though a specific restock date has not been revealed.
- In an interview with Fast Company, Meghan stated she plans to assess new avenues for her brand, focusing on the hospitality aspect and understanding customer needs seasonally, with potential future exploration into fashion.
- During a former podcast episode with Tina Knowles, Meghan discussed her decision to pause production after the initial products sold out in 45 minutes, questioning whether immediate replenishment would be beneficial for customers.
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