Even though we’ve barely seen summer this year, shops are getting us excited for Christmas already - and McVitie’s have just launched the ultimate festive snack.
Yes Christmas really is coming early as the confectionary brand have just announced the new Mince Pie Flavour Milk Chocolate Digestives, priced at £1.59 - and available now.
Chocoholics will also be happy to hear that the popular Gingerbread Flavour Milk Chocolate Digestive will be making a comeback too!
You can buy all your favourite McVitie's treats from a Morrisons, Tesco, Waitrose, Ocado and other supermarkets near you.
These brand-new biscuits are a festive twist on the nation’s favourite Milk Chocolate Digestives: the perfect combination of Digestives biscuit, McVitie's signature silky-smooth milk chocolate, and festive Mince Pie flavour.
The new Mince Pie Flavour Chocolate Digestives is part of McVitie’s 2021 Christmas selection, bringing together iconic household favourites and enticing new launches for a festive snacking experience to remember.
Shoppers can look forward to the return of popular products such as the renowned McVitie’s Jaffa Cakes Christmas Pole and McVitie’s Victoria, a Christmas biscuit assortment.
How good do these sound? We can’t wait to get the kettle on and dunk one (or five) into our brew…
The launch comes as a survey conducted by McVitie’s finds that nearly a quarter (20%) of Brits who celebrate Christmas admit that they would eat mince pies all year round if they were available.
Despite this keenness for the festive treat, only 12% think it’s acceptable to eat festive food at any time of year and over a fifth (23%) admit to judging someone for enjoying Christmas festivities early. Those from the East Midlands appear to dislike celebrating Christmas early the most, with 32% judging someone, compared to Northern Ireland with just 12%.
To help those wanting to get festive as early as they like without fear of judgment, McVitie’s is pleased to reveal that both the Mince Pie Flavour Milk Chocolate Digestives and the returning Gingerbread Flavour Milk Chocolate Digestives look exactly the same as a non-festive Chocolate Digestives, meaning people can pop on a plate and enjoy the taste of Christmas in secret.
Jonathan Bull, Marketing Director - Seasonal, Cake & Chocolate at McVitie’s said: “For many people, this Christmas will be extra important as a result of dampened celebrations last December, which is why we’re announcing our new Mince Pie Flavour Chocolate Digestives are on shelves from now. A mince pie is a quintessentially British Christmas treat so we hope this new biscuit will kick start the festive celebrations and satisfy people’s desire for it at whatever time of year they like, without facing the judgement of any September scrooges.”
Will you be racing down to a supermarket near you and picking up a packet of these for your next afternoon snack? Or do you think it’s a little early for festive treats to land on our shelves? Let us know your thoughts in the comments section below.
