Matthew McConaughey is internationally famous but he has yet to harness the power of YouTube like the social media influencers building online fame and fortune out of their accounts.
A verified account exists under the Oscar-winning actor’s name and has been active for a year, but it’s somewhat lacking in followers.
The channel was highlighted in a Reddit thread when it had just over 8,000 subscribers, a figure that may be explained by the fact that content is rarely posted on his page; McConaughey has posted just six videos in one year. His Twitter page has over 2.1 million followers by comparison, a low number compared to some of the most followed people on network such as Katy Perry who boasts 91.9 million followers.
But as many pointed out, even generic tweets from his account still see high levels of engagement.
His seasonal videos follow a similar format and tend to emerge around US holidays. Three of the six focus on charitable causes and see McConaughey welcoming viewers from his home in Austin, Texas.
Many comments noted how McConaughey’s were not as slickly produced as his YouTube savvy counterparts.
“Except for the fact he's an amazing actor he's just your average 46-year-old southern dad trying the ViewTube,” said one.
“Half his videos all have the same title ‘Matthew McConaughey's video o…' so I think it's safe to say he doesn't really know much about technology.”
Redditors are now trying to make his account famous. Judging by the leap in subscribers - at 45,000 at the time of publication - they may well suceed.
