A £35 summer dress has caught the eye of Marks & Spencer shoppers after the retailer highlighted the product on its Instagram page.
Described by one reviewer as " completely stunning", the summer dress was said by others to be "great value for all occasions" after it was shared online.
M&S, which has a number of stores across Nottinghamshire, regularly highlights its designs on its Instagram page, where the historic retailer as 1.9m followers.
Liverpool Echo reports that the retailer has successfully built a loyal fan base on social media, but it also boasts a range of fashionable staff members who operate their own Instagram profiles, where they share styling tips and ideas to thousands of followers of their own. Known as "M&S insiders", they are capitalising on the popularity of the "influencer" movement.
"Insider" Sam Briones has amassed 18K followers on the hit social media platform. Recently, Marks and Spencer shared a Reel of her modelling its Printed Bardot Maxi Dress and a pair of glasses from its in-house opticians.
The dress features an all-over floral print and comes in shades of pink and red. It's cut in a regular fit in a maxi length, with a stylish Bardot neckline and three quarter loosely puffed sleeves. It's floaty, with a shirred bodice and a pleated skirt. It can be purchased here.
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