Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Daily Mirror
Daily Mirror
Business
Sarah Bradbury

Marks and Spencer launch its first own-brand range of baby care essentials with prices from £1

Marks and Spencer are making it even easier for families to do their full weekly shop in-store - thanks to the launch of their brand new Little Smiles range of nappies, nappy pants, wipes and toiletries.

Launching in-store this February, the 18-strong product range includes six sizes of ultra-absorbent nappies and three sizes of ultra-absorbent nappy pants. Packs range between £2 and £3 depending on size - with prices starting at only 7.14p per nappy, you’re guaranteed the same quality you already know from M&S food.

To find your nearest Marks and Spencer Food, we’ve popped the store locator here for ease. You’ll also find opening and closing time information listed there as well.

As well as being made with fast-absorbing technology to provide 12 hours of dryness, these clever FSC-certified nappies have been made to be super soft and flexible on even delicate skin. Sizes 1 and 2 also come with wetness indicators, to help you know when it might be time for a change.

The nappies and nappy pants have all gone through rigorous testing by mums and are all Mother & Baby Club approved.

Comments included: “I would highly recommend these nappies to friends and family, we have been very impressed and enjoyed using them….Great absorbency, I didn’t need to change her more regularly than her premium brand nappies.”

“They seem to be very good quality. I particularly noticed how soft and stretchy they were. They were absorbent without being too bulky. My 20-month-old daughter was also a fan of the star design!”

“I would definitely recommend these nappy pants to a friend. They feel lovely and do the job really well.”

From soothing bubble bath and gentle washes to soft and fluffy cotton wool, shampoo and conditioner, the Little Smiles range of baby toiletries are designed to be gentle on your little one’s skin.

The M&S Little Smiles gentle top-to-toe wash and soft, soothing, all-over baby cream are also both tried, tested and approved by the Mother & Baby Club, so you can be sure of their amazing quality. All of the toiletries are cruelty-free, vegan and dermatologically tested too.

The range includes:

  • Little Smiles 64 Fragrance Free Baby Wipes, £1.00
  • Little Smiles Cotton Wool Pleats, £1.00
  • Little Smiles Large Cotton Wool Balls, £1.00
  • Little Smile Large Cleansing Pads, £2.00
  • Little Smiles All Over Baby Cream, £2.50
  • Little Smiles Calming Bubble Bath, £2.50
  • Little Smiles Soothing Body Lotion, £2.50
  • Little Smiles Gentle Shampoo & Conditioner, £2.50
  • Little Smiles Gentle Top to Toe Wash, £2.50

Rachel Chatterton, Head of Product Development for the Little Smiles range, said: “Our customers already trust us to deliver fantastic M&S quality food, and this brilliant new baby care launch is another way in which we’re making it easier for family customers to do their full shop with us. We’re incredibly proud of the new Little Smiles collection. It has taken us over 13 months to develop to bring the very best quality and value to our customers.”

On your next trip to M&S, will you check out their new baby products? Let us know in the comments below.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.