The son of a millionaire stationery tycoon has vanished, sparking a manhunt as his worried family plead for him to make contact.
Police are appealing for the public's help tracing Alexander Stern, 36, from Kensington, London, who was last seen in Berkshire over a week ago.
Reports say he is the son of Ferrari collector and stationery businessman Ronald Stern.
Alexander, 36, was last seen at the Bull Inn in Sonning at about 7.30pm on Saturday, January 9, Thames Valley Police said.
He was last seen wearing dark clothing, carrying a rucksack and wheeling a suitcase.
Police yesterday released footage of his last known movements, adding that he may no longer have the rucksack with him.
Police released an image of Alexander inside the Bull Inn.
They also released a picture of a small suitcase similar to the one Alexander was seen wheeling in Berkshire.
The new images show Alexander heading past Copper Club towards Sonning Bridge on the B478, police said.
An appeal from his family was shared on the Missing People support group Facebook page.
It read: "Alexander we are here for you whenever you are ready; we can listen, talk you through what help you need, pass a message for you and help you to be safe. Call. Text. Anytime. Free. Confidential. 116000."
Investigating officer, Detective Inspector Ben Henley, said: “We now have some further images to help in the search for Alexander.
“The Police and his family and friends are very concerned for his welfare.
“If you saw Alexander last Saturday or think you may have seen him, please contact Thames Valley Police.
“We hope these images may remind you of what Alexander was wearing and carrying that day and hope this could help trace him.
“If anyone in the area could check any CCTV or dash-cam footage they have and let us know of anything you find which could be related to Alexander, please share this with us.
“If you information about his whereabouts contact the non-emergency number 101 or make a report online, quoting the reference 43200016370.”
