Manchester United chief executive Omar Berrada is confident that the club can celebrate their 150th anniversary in 2028 with a landmark achievement, by winning both the men's and women's league titles.
Berrada, who first shared his "Project 150" vision with staff in September last year, is well aware of the scale of the challenge ahead as Ruben Amorim's side are coming off their worst top-flight season since relegation in 1973-74, while Chelsea remain the dominant force in the Women's Super League.
However, he believes marking a major milestone in the club's history since its founding as Newton Heath in 1878, with double title success is a realistic and achievable goal.
In an interview with the United We Stand fanzine to be published on Wednesday, Berrada said: "It's establishing a series of targets within a timeframe so we can focus our efforts and energy on that goal.
"Can the team win the Premier League title by 2028? Of course.
"We've just finished 15th and it seems an impossible task. But why not aim for it? Why not do everything in our power?"
While United finished third in the WSL, 16 points behind champions Chelsea who also beat them in the FA Cup final, the men languished just three places above the Premier League relegation zone and lost the Europa League final to Tottenham.
Nevertheless, Berrada is sticking to his timetable.
He said: "I firmly believe we can do it. We have two or three summer windows to build a team to start competing to win the Premier League."
Additional reporting by Press Association.
