- Five advertisements for health supplements have been banned by the Advertising Standards Authority (ASA) for making unsubstantiated claims about treating symptoms of menopause, polycystic ovarian syndrome (PCOS), and other women's hormonal conditions.
- Products from 222 Balance Me, Lunera, Minerva, Nova Menopause Vitality, and PolyBiotics were among those prohibited for claiming to prevent, treat, or cure these conditions.
- The ASA confirmed the bans following an AI-powered sweep of online health claims, stating that many claims were 'unacceptable' and risked misleading vulnerable people.
- Some companies, including 222 Collective, Lunera, and PolyBiotics, acknowledged their claims were inappropriate and are working to ensure compliance with advertising regulations, while Minerva and Nova did not respond to the ASA's enquiries.
- The ASA highlighted its commitment to monitoring the women's health sector closely to ensure clear and accurate information, encouraging the public to report any advertising concerns.
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Five food supplement adverts banned over women’s health claims
