MADURAI: A fish stall in Madurai made brisk sales on Sunday after it advertised an Aadi offer promising a litre of petrol for every purchase of fish worth Rs 500.
The offer was advertised by PSA fish stall, which has a chain of shops throughout the city, at its Bibikulam branch, on social media. “I bought my fish from Anna Nagar, but could not resist the offer. So I came all the way to buy some crabs,’’ said K John Philip, who was one of the first customers.
Jaffer, owner of the shop, said they did not witness any surge in customers but raked in better sales as most of their regular customers, who usually bought fish for less than Rs 500, bought fish for Rs 500 or more to avail the offer.
“People who usually purchase for less than Rs 500 purchased more this Sunday, so the fish also sold faster,” he said.
The customers who availed themselves of the offer were given tokens to fuel up from a local l bunk. “It was a very good move as distributing fuel in cans or bottles could have led to problems of safety,” said K Chandran who purchased fish for Rs 600.“Fuel has become as expensive, so this was an offer which was irresistible,” said Sivaranjani who came to the shop early on Sunday.
Meanwhile, in Dindigul, a meat stall gave away silverware to customers on Sunday as Aadi offer. Ananth mutton stall in Chinnalapatti gave away a vessel worth Rs 100 for a kilogram of mutton which was given at a discounted rate of Rs 690 and a smaller one for halfa-kg. Boneless mutton was sold at Rs 800 per kg. Virumaraj, owner of Anand Mutton stall, said that the offers brought good revenue, as more people came forward to buy meat.
