Marks & Spencer will set to debut a shoppable collection at London Fashion Week this year, as the high street retailer’s ongoing style revival gathers steam.
M&S will showcase a “see now, buy now” collection of both womenswear and menswear at the event in September.
The range will be immediately available for purchase online and in flagship M&S stores across the UK, coinciding with the brand's centenary in the fashion industry.
M&S chief executive Stuart Machin said: “This is a special moment; for 100 years M&S fashion has been part of everyday life and now we will showcase our designs on fashion’s global stage.
“At M&S we focus on designing clothes with style, quality and value, and making fashion accessible to all.
“That’s why we will stream our show, bringing one of the world’s leading fashion weeks and the magic of M&S to everybody.”
The retailer turned the pit lane at Silverstone British Grand Prix into a catwalk for a fashion show over the weekend.
It comes as M&S has been investing into its fashion, home and beauty business in a bid to double online sales.
This has involved a revival of its clothing arm over recent years which has seen perceptions of the brand’s style and quality improve among customers, and increased its share of the overall market for womenswear.
The company is taking over a warehouse from Asos which is set to be one of its largest distribution centres when it opens in 2027.
