One of London’s most prestigious luxury hotels, the Rosewood London, has been reportedly put up for sale, marking a significant moment for the capital’s high-end hospitality market.
The five-star hotel, housed within the Grade II-listed former Pearl Assurance building on High Holborn, is understood to be attracting interest from global investors as confidence returns to prime London assets.
The Rosewood London opened in 2013 and has since established itself as one of the city’s most sought-after luxury destinations.
Known for its grand Edwardian architecture, landscaped courtyard and discreet service, the hotel features 264 bedrooms and 44 suites, the Holborn Dining Room restaurant, and 11 event spaces. It has long been popular with international visitors, business travellers and high-profile guests.
Bloomberg suggests the hotel’s owners have appointed advisers to explore a sale, with an expected price tag potentially running into the hundreds of millions of pounds.
While no official asking price has been publicly confirmed, the listing reflects a broader trend of renewed activity in London’s hotel investment market following several years of disruption caused by the pandemic, rising interest rates and global economic uncertainty.
Industry experts say demand for prime hospitality assets has been buoyed by the recovery of international travel and a resurgence in tourism, particularly from the US, Middle East and Asia.
London’s luxury hotel sector has performed strongly compared with many other major cities, benefiting from high room rates, major events and continued global appeal.
The Rosewood brand itself, founded in the US and now owned by Hong Kong-based conglomerate Chow Tai Fook Enterprises, operates a portfolio of ultra-luxury hotels across Europe, Asia and the Americas.
The London property is considered one of the brand’s flagship locations in Europe, making its sale especially notable within the industry.
Property analysts note that any buyer is likely to be a long-term institutional investor, sovereign wealth fund or high-net-worth individual seeking exposure to trophy assets in central London.
The hotel’s location in the Midtown area, close to the West End, City and major transport links, further enhances its appeal.
The potential sale comes as other high-profile London hotels have either changed hands or been quietly marketed, signalling a cautious but growing optimism among investors.
While challenges remain, including staffing pressures and operating costs, the listing of Rosewood London is being viewed as a vote of confidence in the capital’s enduring status as a global luxury destination.
