Louis Vuitton has officially entered the beauty realm with the launch of La Beauté Louis Vuitton, its inaugural color cosmetics collection. This debut marks a significant milestone in the brand's 170-year history, blending its legacy of craftsmanship with the artistry of makeup.
Louis Vuitton's La Beauté collection doesn't come cheap—its hero product, the Rouge LV Lipstick, is priced at $160 each. While the price tag may raise eyebrows, it reflects the brand's luxury positioning, crafted with skincare-grade ingredients like shea butter and hyaluronic acid. USA Today notes that beauty insiders see this as Vuitton's move to stake its claim in the booming $100 billion global cosmetics market, joining rivals like Chanel, Dior, and Hermès in transforming luxury fashion houses into full beauty empires.
A Collaboration with Dame Pat McGrath
The collection is the result of a collaboration with renowned makeup artist Dame Pat McGrath, who serves as the Creative Director for Louis Vuitton's cosmetics line. McGrath's vision brings a blend of luxury and innovation to the makeup industry, aligning with Louis Vuitton's commitment to excellence.
The Collection: A Nod to Louis Vuitton's Heritage
La Beauté features an array of products that reflect Louis Vuitton's dedication to quality and design:
- LV Rouge Lipsticks: 55 shades, including 27 satin and 28 matte finishes, infused with shea butter and hyaluronic acid for a comfortable 12-hour wear. Notable shades include 854 Rouge Louis and 896 Monogram Rouge, inspired by the brand's iconic Monogram canvas.
- LV Baume Tinted Lip Balms: 10 shades offering a sheer, glossy finish, enriched with the same nourishing ingredients as the lipsticks.
- LV Ombres Eyeshadow Palettes: 8 quads featuring formulas enhanced with squalane and camelina flower oil, incorporating light-up technology for a radiant finish.
Design and Craftsmanship
The packaging, designed by industrial designer Konstantin Grcic, is refillable and embodies Louis Vuitton's commitment to sustainable luxury. Each product is crafted to be an objet d'art, reflecting the brand's heritage of creating stylish and functional accessories.
Availability
La Beauté Louis Vuitton is now available in 116 Louis Vuitton stores worldwide and online. With this launch, Louis Vuitton continues to redefine the boundaries of luxury, offering a collection that merges fashion, art, and beauty.
Explore the Collection
Discover more about La Beauté Louis Vuitton and explore the full range of products on the official Louis Vuitton website.
Originally published on beautyworldnews.com
