Lorraine Kelly has questioned why Brooklyn Beckham felt the need to take part in a controversial World Cup advert that appears to reference his ongoing family feud.
The aspiring chef and photographer stars in a campaign for food delivery service DoorDash, in which he jokes about watching the 2026 World Cup from home.
Looking into the camera, he says: "You're probably wondering why I'm watching the FIFA World Cup 2026 from home... It's a long story," before tossing a pair of match tickets onto a nearby table.
The ad appears to be a nod to Brooklyn’s estrangement from parents Sir David and Victoria Beckham, as well as his brothers and sister and wider family for over a year.
In January, he publicly criticised his parents in a six-page statement in which he denounced ‘Brand Beckham’ and accused his family of prioritising “public promotion and endorsements above all else”.
He concluded by saying: “All we want is peace, privacy and happiness for us and our future family.”
There were also some shady Easter eggs in the ad, as Brooklyn is seen removing the £250,000 Patek Philippe Nautilus watch reportedly gifted to him by his father, while a stack of unopened letters sits on a nearby table — details some fans interpreted as symbolic nods to the ongoing estrangement.
Discussing the campaign on her ITV daytime programme Lorraine, Kelly admitted she was baffled by Brooklyn's decision to take part.
“Apparently there's more to come on that," she said on Tuesday’s instalment of Lorraine. “You wonder to yourself – does he really need the money to do that?
“I just don't get it. I don't understand what is going on.”
His parents, Sir David and Victoria, have reportedly been left “inconsolable” by the ad, with friends close to them claiming the advert has caused fresh hurt within the family.
A source told the Daily Mail: "To do an advert based on estrangement from family as if it's a joke when his family is devastated and his sister and grandparents are inconsolable is shocking.
“Especially from someone who claims he wants peace and privacy.”
The campaign has also prompted criticism online, with some fans accusing Brooklyn of profiting from the very family feud he has previously asked to keep private.
One fan remarked: “No hate just observation... if you hate them so much drop the name and stop profiting from association.”
“Seem very happy to still be profiting off the Beckham name,” another commented while a third remarked: “Uhm you're monetising your family drama.”
Others branded it “tasteless” and claimed that the advert hasn't been received the way that Brooklyn and the brand may have hoped.
