Pubs across the UK could be allowed to remain open until 1am during World Cup late kick-offs.
Watering holes will be able to extend their opening hours to allow fans to watch games at the World Cup given the time difference between the UK and North America.
England fixtures could commence as late as 2am under Fifa's proposals for the competition in a bid to tackle sweltering temperatures in North America.
Teams have been told the governing body are likely to schedule certain matches to kick off at 11pm or even 2am to make playing conditions comfortable for players and fans.
It is likely the times would mirror those used recently in the Club World Cup.
A Labour government source revealed that the World Cup is likely to be seen as "occasion of exceptional national significance" meaning extra leeway will be given to help people tune in.
This would permit pubs and bars that are typically required to shut at 11pm under licensing laws to remain open for an additional two hours without needing to seek special authorisation.
Victor Montagliani, a Fifa vice-president and head of the Concacaf organisation covering the host countries, spoke earlier this week on what the World Cup could learn from the Club World Cup.
He admitted it was 'kick-off times'.
He told the Leaders Conference, which was held in Twickenham: “Kick-off times are always an issue in our region because summers are hot in Canada and US.
'We're having conversations daily with European media and other world media, in terms of what's best and which are the stadiums that you can play at 3pm. That's all in the mix now.
"Our media guys are in those conversations daily with European media, with other world media, in terms of what's best.
“Once the actual schedule comes out after the draw, we will do our best to ensure it's taken into consideration. Will it be that every game will be absolutely perfect from a kick-off time, from a TV perspective? I don't know.”
The Club World Cup drew criticism from managers and players who struggled with the soaring heat in the United States during daytime kick offs.
Montagliani also added that the group were happy to relocate matches from cities if they believed they could turn out to be "even a little bit dangerous for the World Cup" and said they would always concentrate on the welfare of players and spectators over everything else.
He assured fans: "It's FIFA’s tournament,FIFA’s jurisdiction, FIFA makes these decisions.
“With all due respect to current world leaders, football is bigger than them and football will survive their regime and their government and their slogans."
