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Liverpool Echo
Liverpool Echo
Sport
Tom Cavilla

Liverpool to announce new partnership deal as FSG move could help Jude Bellingham plans

Your morning Liverpool headlines on Wednesday, March 22.

Liverpool set to partner with iconic brand Converse as part of latest Nike move

Liverpool are set to announce a collaboration with iconic shoe and clothing brand Converse as part of the next phase of their retail partnership with Nike.

Converse is Nike-owned and has endured as a lifestyle brand throughout its 115-year history, with its most notable line being the ‘Chuck Taylor’ range of footwear, a shoe that has been a strong part of urban culture in the US for decades.

A short clip on Liverpool and Converse social channels was teased on Monday, with images featuring Andrew Robertson, Fabio Carvalho and Shanice van de Sanden, although an official launch of the partnership is not expected until later this week.

It is the latest move made between Liverpool and Nike to expand their reach into different demographics and appeal to a wider audience who may not be Reds or indeed football fans but are fans of fashion and culture.

It comes just weeks after the announcement of the collaboration between basketball icon LeBron James, Nike and the Reds, with James, a partner in Liverpool owners Fenway Sports Group and one of the most recognisable athletes on the planet, having worked on a unique clothing collaboration with the club and Nike, where he has a lifetime deal.

Dave Powell has more, here.

FSG next move could boost Jude Bellingham hopes despite Real Madrid threat

This summer will likely see the conclusion of one of the most talked about transfers in recent years.

Jude Bellingham, for so long a Liverpool target and the player seen to be the centrepiece of a required Anfield rebuild, is set to make a decision on where he plays his football from 2023/24 onwards, with a number of options on the table.

Liverpool have been the team most strongly linked with the 19-year-old England international, who has shone in the Bundesliga for Borussia Dortmund following his move to Germany from Birmingham City in 2020 in a £25m deal.

But they have not been alone in their interest in Bellingham, with Real Madrid expected to make a play for the central midfielder, as well as Manchester City and Manchester United mulling their own options over a move.

On Monday it was reported in the Athletic that Liverpool were becoming ‘increasingly unlikely’ to land Bellingham this summer. While the report stated that the club remained in the race, the suggestion over the Reds falling away in the pursuit of the Dortmund ace stemmed from a lack of desire to get involved in a bidding war that could escalate, and one that Bellingham’s current employers would dearly love to see - and could spark - given they have their asset tied down to a contract until 2025.

For the full story, click here.

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