KFC and Lifetime have teamed up for a "mini-movie" starring Mario Lopez, who plays Colonel Harland Sanders. Except it's Colonel Sanders as you've never seen him before.
In A Recipe For Seduction, which essentially boils down to a 15-minute ad for the fast-food chain, Sanders stars as a wealthy family's in-home chef who falls into a steamy romance.
"We always want our brand to show up in interesting and unexpected ways in popular culture," KFC said in a statement. “The KFC and Lifetime mini-movie event is a perfect way to bring fans a fun opportunity to enjoy the holidays with family, friends, and loved ones."
"Through a terrific cast, and with a wink to the unique sensibilities celebrated in Lifetime movies, this co-production spotlights each brand’s POV and marries them in a fun and authentic way," said David DeSocio, executive vice president of ad sales marketing and partnerships at A+E Networks.
Twitter, of course, had a lot to say about the unexpected – though not unentertaining – idea of Colonel Sanders as a Lifetime movie love interest. (Ad agency Wieden + Kennedy helped produce the commercial spot.)
"lifetime channel made a movie based off KFC colonel sanders fan fiction i don’t know if i should laugh or manically cry myself into a hibernation," wrote @elijahdaniel.
"Between Quibi, Peacock, and this Lifetime Original Sexy KFC Movie starring Mario Lopez, the spirit of "30 Rock" has had one hell of a year," wrote @carolineframke.
"LIFETIME IS RELEASING A HORNY KFC MOVIE STARRING MARIO LOPEZ AS COLONEL SANDERS I WILL NEVER RECOVER," wrote @Jinsakuu.
"i want to be whatever KFC's chief marketing officer is on," wrote @Rmac18.
"Okay 2020 I think we're done here," concluded @goldengateblond.
A Recipe For Seduction airs on Lifetime on 13 December at 12PM ET.
