LIDL has launched a search for a Scottish voice for its new self-checkouts, which are set to be rolled out to all stores across the country this year.
The supermarket giant is “all ears” as it has asked Scots to submit recordings of themselves reciting familiar phrases from the bagging area.
A panel of judges will review all the entries, with the winning voice set to become the official sound of Lidl’s Scottish self-checkouts.
Lidl said the search is part of a £3 million investment in the rollout of self-service tills across all its stores in Scotland.
To audition, budding voiceover artists should text the word “audition” to +447 4183 97936 via WhatsApp, where they will be guided through the process.
There will also be pop-up audition booths in stores in Glasgow, Edinburgh, Dundee, Aberdeen and Inverness.
Customers will be invited to step inside, grab the mic and “give it laldy” for a chance to bag the title of Lidl’s unexpected Scottish voice in the bagging area.
The winning voice will not only become the voice of Lidl’s Scottish self-checkouts but will also scoop £500 worth of Lidl vouchers.
Jassine Ouali, chief customer officer for Lidl, said the expansion of self-service checkouts in Scotland is about offering customers better choices and flexibility for their shopping.
He said: “We’re committed to continually enhancing the customer experience throughout our stores and are constantly looking for ways to make the shopping experience even better.
“With around two-thirds of our customers choosing self-checkouts where already available, this investment further reinforces the steps we’re taking to respond to demand from our customers.
“But this isn’t about replacing one experience with another – it’s about offering greater flexibility and choice.
“By expanding self-service alongside ongoing improvements to our staffed tills, we’re ensuring customers can shop in the way that suits them best.”
In a recent survey, 81% of Scots said they prefer a choice between staffed tills and self-checkouts, while 74% say they choose self-checkouts for speed and convenience.
Those wishing to audition have until 7pm on May 26 to enter before the line closes for judging.
Entrants must be aged 18 or over, permanently reside in Scotland, and accept the competition terms and conditions in order to enter.
Marco Ivone, regional director for Scotland at Lidl, said: “Our search for ‘the voice of Lidl’s self-checkouts’ in Scotland is a fun way to celebrate the roll out.
“As the Regional Director for Scotland, I am proud that a member of our Lidl community in Scotland will become the voice of our check-outs and add a Scottish charm to our customers’ daily shops.”
Ivone added: “With self-checkouts already in use at several Scottish stores, more Lidl colleagues across the region are being trained up to support customers at these tills.
“Dedicated team members will be on hand to assist as needed, easily identifiable by their yellow gilets and positioned nearby to ensure a smooth checkout experience.”
Customers can enter the Lidl audition booths between 10am-7pm at the following locations and dates:
- Aberdeen, Hutcheon Street, AB25 3TB - Thursday 8th and Friday 9th May
- Kingsway Dundee, 19 New Craigie Rd, Dundee DD4 7FF - Saturday 10th and Sunday 11th May
- Inverness Telford, Inverness, Telford Street, IV3 5LU - Monday 12th and Tuesday 13th May
- Anniesland, 868 Crow Road, G13 1HU - Sunday 18th and Monday 19th May
- Corstorphine, 1-17 Glasgow Road, Edinburgh EH12 8HW - Tuesday 20th May and Wednesday 21st May
