Lidl GB is celebrating the opening of its thousandth UK store with a thousand Gingerbread Store kits.
The supermarket chain launched its first UK supermarket 31 years ago in Lutterworth, Leicestershire.
Taking inspiration from the new East Grinstead store in Sussex, the gingerbread kits include gingerbread panels, icing, chocolate decorations and edible Lidl billboards.
Ten lucky customers will receive a special gift, with ten £100 Lidl Plus vouchers gift-wrapped inside the DIY desert kit.
“Reaching our 1000th UK store is a huge milestone for Lidl, and we want to celebrate in a way that everyone across the country can enjoy,” said Joanna Gomer, Marketing Director at Lidl GB.
“Our Gingerbread houses have been a customer favourite, so we mixed things up a bit by creating a special kit that not only showcases our new East Grinstead store, but also captures the fun and festive spirit of the season.”
Lidl has also built a larger gingerbread model of the East Grinstead store to commemorate its opening.
Profits from Lidl’s UK stores nearly quadrupled last year to a record £156.8 million. Latest accounts for Lidl GB, the country’s sixth biggest grocer, show pre-tax profits in the 12 months to 28 February soared from the previous year’s £43.6 million.
Revenues at the German-owned discounter were up almost 8% to £11.7 billion, making it Britain’s fastest-growing physical supermarket chain. The company said £400 million of revenue growth came from winning custom from rivals.
Ryan McDonnell, Lidl GB CEO, commented on the performance: “Our results reflect the momentum we’ve built and the trust shoppers place in us. More households are choosing to shop with us more often, because we continue to deliver on our promise of outstanding quality at the lowest possible prices.
“Over the last year we have continued to operate with our discounter efficiency at the heart of everything we do, all the while investing strategically in areas that will benefit our people, suppliers and communities.”
