Liam Gallagher’s British fashion label Pretty Green is poised to expand at a faster rate internationally than in the UK as it prepares for Brexit, new accounts reveal.
The upmarket menswear firm, founded by the former Oasis frontman in 2009, said the move would mitigate the impact of any slowdown in the UK economy once Britain leaves the bloc.
It is closely monitoring UK consumer confidence, foreign exchange rates and inflationary movements “with a view to being proactive to mitigate any associated risk [from leaving the EU]”.
Pretty Green, known for its parka jackets and polo shirts, remained upbeat and praised demand for the brand.
Chief executive Richard Ralph told the Standard: “I’m really pleased with the progress that Pretty Green continues to make.”
He added: "We are looking forward to launching a new collection that Liam has been working on in the next few months.”
The clothing firm, whose largest shareholder is Gallagher, saw turnover jump to £38.2 million in the 16 months to January 2018, up from £21.2 million in the previous year.
Pre-tax losses narrowed to £1.5 million from a £5.6 million loss. It did not pay out a dividend.
