A product line between LA Lakers megastar LeBron James and Liverpool is in the works to really amp up the connection between the duo and make the most of the Reds’ sponsorship with Nike.
The specifics are yet to be outlined fully but the product line is set to rival that of Michael Jordan’s within football - most notably with Paris-Saint Germain.
LeBron’s passion for the club has been made clear by the man himself after declaring it in interviews and turning up for high-profile NBA matches wearing the red of Liverpool.
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In fact, the 36-year-old is even a part-owner of Liverpool after securing a deal with Fenway Sports Group.
Throw Nike into the mix and Liverpool are set to revolutionize their marketing around the world with the addition of a LeBron clothing range.
Most recently, the LeBron James Innovation Centre was opened by the man himself who was kitted out in a full Liverpool tracksuit for the high-profile unveiling.
Before that, LeBron has been pictured countless times walking into arena’s for LA Lakers matches while wearing a Reds top - just like he did in Oklahoma back in 2020 when Liverpool and Nike’s partnership started.
The Reds and LeBron have frequently communicated on social media with the American tweeting his happiness when the Premier League title was secured back in June 2020.
The American superstar and Liverpool’s partnership is only going to grow with the release of the product collaboration and fans could be in for something special if it is set to rival that of PSG and Jordan’s.
