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Daily Record
Daily Record
Jonathan Geddes

Lanarkshire supermarket staff are in the pink with helping hand for good cause

Kind-hearted supermarket staff were in good voice recently to help a worthy cause.

Workers at Asda Toryglen, near Rutherglen, held a singing contest to help the supermarket chain's Tickled Pink initiative.

The campaign funds world class research, life-changing support, and vital breast awareness information to help change the future of breast cancer in the UK.

The store's community champion, Elizabeth Arbuckle and her colleagues’ husband Bill McFarlane sang a variety of songs on the day, while colleagues were also encouraged to don their best pink outfits to work that day in support of the campaign.

Elizabeth told Lanarkshire Live : "It was absolutely amazing to raise so much for such a good cause. Considering times are tough at the moment, our customers were incredibly generous and supportive of the campaign.

"As much as it is vital to raise funds for Tickled Pink, it’s also incredibly important to raise awareness as much as possible, it was great to be able to bring everyone together."

Now in its 26 th year, the Asda Tickled Pink campaign aims to raise awareness and funds for Breast Cancer charities – Breast Cancer Now and CoppaFeel.

As part of a campaign to mark Breast Cancer Awareness Month, the Tickled Pink campaign is on a mission to show Scottish customers how checking their boobs, pecs and chests can be as normal as their Asda shop.

This year, the focus is to disrupt customers doing their shopping with important reminders that all men and women should become Real Self-Checkers – this includes pink till receipts, point of sale with real case studies, signs and symptoms leaflets, and a large car park banner.

The annual campaign is the longest running UK charity partnership and over the past 26 years has raised over £77m to date.

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